The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
How to Reach the 86% of Customers Looking for Your Local Business Entrepreneurs looking for growth strategy in marketing their small business should never underestimate the power of Google for lead generation and customer acquisition. Businesses that serve a set…
In 2020-21, Golf and Pickleball Attracted New Players… But Can They Keep Them? These growth strategy examples in sports show the power of superfans for both a sleepy standby (like golf) or a brand-new category (like pickleball). But the question…
Why Tropes Dominate Romance Novel Marketing Romance is the single biggest genre published in the entire fiction market, and serves as a great customer segmentation example. A primary way the industry segments customers in marketing romance is by individual “tropes.”…
A $2 Billion Company Builds Beyond Boots No one who visits a store like Bed Bath and Beyond in 2022 can miss the effects of this new growth strategy example from UGG. UGG blankets, pillows, and even baskets are readily…
What Magic Potion is Causing This Levitating Growth in Popularity? In 2022, an impressive 78% of Americans plan to celebrate Halloween. Our Halloween growth strategy examples reveal the increasing popularity of nearly every aspect of Halloween (with one notable exception…
Market Trends to Look Out for in the Coming Year Each year, as part of my work leading Vistage groups, I have the privilege to ask leaders from a range of smaller, mid-sized and larger business about the topics that…
From Childhood Favorites to Healthier Options, How the $13B Cereal Market Hangs On I was one of those lucky kids whose mom bought Frosted Flakes and Cocoa Puffs. I didn’t eat them on school mornings. But on Saturday morning, with…
The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
The Wildly Popular Social Network that Even the US Government Can’t Shut Down As a growth strategy in marketing example, TikTok shows the strength that popularity can bring. One billion monthly active users make this the sixth-largest social platform—and growing….
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