The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Enterprise organizations, defined as those with 5,000+ employees, are typically “lower performers” on measures of software delivery and operational performance. Within the approximately 3,500 US-based enterprise organizations (between commercial companies and government), there are large variations in scale by firm…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….
Good Humor Breyers Deploys Growth Strategy Roadmap Based on a Comprehensive Factbase According to the IFDA, the average American consumes more than 23 pounds of ice cream per year. With that much demand, there is always interest in healthy or…
Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…
Simply put, there are four alternatives when determining what growth strategy combines new markets. Each situation is different, but we start off with this framework: Base, legacy focus: current markets, current products/services Offerings expansion only: current markets, new products/services Market…
US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization? How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…
Hispanic Market Identified as Attractive Target in Growth Strategy Consulting Safeco Insurance (now owned by Liberty Mutual) had a vision to become the insurer of choice within the Hispanic community. Overall objectives of the growth strategy consulting project were to:…
Competitor Analysis Case Example Shows Analogy Category Research Drives Brand Portfolio, Targeting and Innovation Strategy Implications Insight to Action chartered with our client team to develop a brand architecture and targeting strategy, along with a pipeline of better for you…
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