The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
In-Home Breakfast Growing While Off-Premise Declines In-home breakfasts are growing, driven by changes in consumer behavior in 2020. Meanwhile, fast food chains have reported severe decreases in breakfast visitors. With growth in in-home breakfast, many breakfast brands sold in grocery…
5 Reasons Companies Perform Competitor Analysis (3 of Them Are Wrong) Before examining whether competitor analysis is worth it, it’s helpful to gauge your firm’s current starting point. Are you up for basic analysis or more advanced insights? Competitor Analysis…
Positioning Strategy Development Process We’ve developed positioning strategies for a wide variety of B2B and B2C brands, typically in instances where the initial approach was not successful. One B2B assignment required bridging multiple B2B decision makers and multiple IT service…
Women on Corporate and Nonprofit Boards: Lessons from their Experiences On February 18, 2020 the Trustees’ Council of Penn Women, the Penn Club of LA, and the Wharton Club of Southern California held an evening career program called, “Women on…
Women Meet Together to Close the Gender Gap in Top Leadership Women Leaders LA exists to encourage women to “go for it” and seek senior leadership positions, such as Presidents and CEOs. Today, in the US, only about 10-15% of…
New Research Shows American Moms Plan Make This Halloween One to Remember 2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing. Halloween falls on a Saturday this year, so families don’t…
Drawing Inspiration from Presidential Biographer Doris Kearns Goodwin at Vistage Annual Conference At Vistage, we understand better than any other organization how leaders learn and develop. As a Vistage chair, I had the chance to hear Doris Kearns Goodwin speak…
Moms Celebrate Passover and Easter with Their Children This spring, 86% of US moms celebrated the 2020 spring holidays (i.e., Passover/Easter) with their children, whether in-person or remotely via Zoom, Google Hangout, Skype, etc. This nationally representative sample of moms…
New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets….
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