The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
3 Actual Business Reasons for the Plethora of Pumpkin Spice Walking through my local grocery store in Southern California, the popularity of pumpkin spice flavor for limited edition new product examples is hard to miss. Whether it’s the Dunkin’ Donuts…
Could this Release be the Biggest Zelda Game Yet? Compared to previous Zelda games, it’s hard to overstate just how massive the sales of the newest game are so far. The most recent (2023) game in this franchise, The Legend…
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
Nintendo’s Enduring Portfolio of 4 Billion-Dollar Brands: The Legend of Zelda, Super Mario Bros., Nintendo Switch & Pokémon Nintendo gives us enduring brand strategy examples by driving profits and growth for multiple billion-dollar brands including The Legend of Zelda, Super…
Hilton Owns 4 of the Top 10 Most Valuable Hotel Brands A robust channel strategy framework helps Hilton dominate the market. In 2022, Hilton Hotels & Resorts yet again claimed its spot as the most valuable hotel brand in the…
6 Categories of Consumers Who Want Their Phones to be Dumb (at Least Some of the Time) Everyone wants the newest iPhone with the most features, right? Wrong. In this customer segmentation example, we’ll discuss a new trend: minimalist phones,…
Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
Leveraging a Fine Fragrance Approach for a Drugstore Brand The other day, I visited the men’s section of personal care products in my local grocery store to pick up my husband’s favorite aftershave, Old Spice. Since it is not a…
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