The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: This article uses the beer industry as a market segmentation example. We segment the market into value, standard, premium, and super-premium beers to explain why some brands have grown despite declines across the broader North American beer market….
Executive Summary: This article argues that Helldivers 2 suffered from a costly but common challenge: ambiguous marketing that fails to highlight the product’s unique strengths. Helldivers 2’s positioning focuses on generic “antes” — cooperative shooter gameplay — not the game’s…
Executive Summary: Developing a growth strategy using an agreed-upon template is a major decision that requires organization-wide commitment, especially from leadership. This article covers increasing search interest in growth strategy, along with the business volatility that has only increased since…
Executive Summary: This article discusses the four elements of positioning strategy that can apply to any brand: customer segmentation, frame of reference, differentiation, and reason to believe. These four elements answer the questions who, what, what is different, and why…
Executive Summary: This article uses mobile games as a market segmentation example. We analyze the top five paid and top five free games to understand their revenue models. The games analyzed include Magic Sort!, Rips by Triumph, Bus Rush Fever!,…
Executive Summary: This article explores the positioning strategy example of Poppi, a better-for-you soda, and argues that the soda succeeds in part because it positions itself as both new and old. Poppi’s positioning is contrasted with that of both traditional…
Executive Summary: Leading outdoor apparel and equipment brands demonstrate how different positioning strategy template approaches address different customer behavioral and psychographic segments in a total market that is estimated at over $60 billion. The brand positioning case examples illustrate how…
Executive Summary: Discover customer segmentation examples for outdoor and active brands, from frequency and psychographic segments to demographics and need states, to target 181M US outdoor participants and drive growth. Outdoor and active marketers can use these frameworks to focus…
Executive Summary: Since its 2026 Q1 earnings call, the dominant narrative around Netflix’s continued growth centers on ad sales. However, we show that subscriptions and subscription pricing remain a more crucial factor, then explain the dynamics of price increases and…
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