The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Our Proven Process to Unite Teams and Set the Stage for Growth A growth strategy template is a useful tool for any team who is developing a three to five-year growth strategy. Completing the template, or as we call it…
The Book Industry Turned Topsy-Turvy (Again) Customer segmentation strategy in the book industry hasn’t changed for decades, even while the rest of the industry has been up-ended. The US print book market grew 8% as measured by units in 2020,…
Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
OurTime, Knackstor, J. Jill and AARP Grow by Targeting Boomers Customer segmentation examples using age of the consumer as the starting point are found in many categories. For instance, financial services organizations regularly target consumers ages 55+, who on average…
Riot, Peloton, Zoom, Costco, Amazon and Instacart Drive Strong Growth Brand strategy is on the mind of executives as a top focus and priority in 2021. There’s good reason for executives to look for current brand strategy examples and to…
Choosing the Right Firm Navigating the market to find a brand strategy consulting firm that is a good fit for your brand can be tricky. Finding the firm that brings the relevant expertise is important. Firms that offer brand strategy…
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
Brand strategy is the number one topic on marketers’ minds in 2021. In line with this priority, brand strategy consulting engagements were the most popular project type that Insight to Action worked on in that past two years. Brand Strategy…
Leaders Identify Growth Strategy as Top 2021 Priority The following eight growth strategy examples illustrate four different broad approaches to driving growth that are valuable for any brand to consider. Driving growth with an effective growth strategy is a top…
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