The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Next Year, Will 90% of Premium Baby Gear Be Bought Online? The market for baby gear in the US is growing rapidly, with first time parents choosing to shop, purchase and create online baby registries at a variety of places:…
What to Watch Out for When Sizing a Market There are many ways a company can drive growth – below are just a few growth strategy examples: Market Development: Enter a new market or channel with existing product Market Penetration:…
To Understand Your Customers, First You Need to Talk with Them A robust customer segmentation framework allows companies to better understand distinct groups of consumers for their product – customer demographics, motivations for usage, behaviors and needs. By establishing a…
Before Getting Started, Get Answers A competitor analysis is a useful tool that can help companies better understand the market landscape they play in and identify potential opportunities for their brands. There are many websites that provide competitor analysis templates…
The $110B Baby and Kids Market Isn’t One-Size-Fits-All The first-time parents market in the US is highly valuable, and insights from customer segmentation examples can help brands more effectively reach these desirable consumers when they are forming new habits and…
9 out of 10 Vaccinated Americans Prefer Pfizer and Moderna Over J&J Thanks to the COVID-19 vaccine rollout and ensuing vaccine brand preference, Big Pharma has gotten a chance at rebranding in the last year. Unlike ever before in our…
4 Steps to Reach Your Best Competitive Position For many brands, assessing the competition with a competitor analysis framework is helpful to develop a winning strategy for an existing or new brand. Step 1 of Market Strategy Approach to Competitor…
How a Positioning Statement Unlocks Purpose and Alignment Every business should have a clear positioning framework that they use to differentiate their brand. However, many do not. This oversight puts the business at risk, as competitors can easily sweep in…
5 Steps to Revitalize Your Brand Using a brand strategy template is an excellent approach to fleshing out your organization’s brand strategy and gaining alignment to the brand strategy among leadership. Warning Signs that a Brand Strategy Update is Needed…
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