The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Learn from 3 Premium Examples: Pepperidge Farm Farmhouse, Apple MacBook Pro and Bonne Mamam The positioning template is integral to designating a brand as premium. It’s important to craft the brand strategy to align and reinforce the premium image at…
Nike, Supreme and Peloton See Success in Different Ways Here are three positioning examples of successful apparel brands that illustrate some of the possibilities and opportunities for positioning approaches. In any given category, there are many ways to position a…
As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…
Growth-Minded Companies Soar COVID-19 fundamentally changed corporate America and challenged long-standing business models. Leaders and workers had to navigate unchartered waters and if they were going to survive, had to find creative ways to work and operate while restrictions were…
Zillow, Peloton, Asana, Old Navy, Yelp & Instagram Aspire to Transformation An aspirational brand positioning framework connects with target consumers values and articulates a higher purpose. Marketing executives from nine leading brands including Peloton, Old Navy, Asana, Gatorade, Oracle, Instagram,…
Costumes, Candy and Carving Pumpkins are More Popular than Ever Halloween is right around the corner, with Halloween sections in full display at some of the major retailers. According to a study conducted by the National Retail Federation, 65% of…
Insight to Action, LLC, a leading national market research and business consulting firm, is proud to announce it has been officially certified as a Women Business Enterprise (WBE) by the National Women Business Owners Corporation (NWBOC), a national certifier of…
Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales. This rapid growth means that a robust customer…
Yeti, Apple and Crocs Inspire and Succeed In my experience a strong brand strategy template drives internal alignment on three core components: What the brand will stand for? How the brand will be positioned in the marketplace? What are the…
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