The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
New product idea development through applying innovative technologies is a proven method for growth. This historical example explores how Scotts leveraged a technology from a partner firm to develop natural new products. Scotts MiracleGro has a number of sustainability initiatives…
Household Cleaners Clean up in 2020 Cleaning products are “having a moment” in 2020. The growth comes from aerosol disinfectants like Lysol (which recently doubled capacity for production), bath & shower wipes, multipurpose cleaners and more. Consumers are also shifting…
New Forms, Categories and Nutritional Benefits Today, ConAgra’s Chef Boyardee brand has expanded from its traditional base of beef ravioli in cans to new ingredients, additional flavors and new forms. The new product extensions include pasta made with cauliflower, pasta…
One A Day Vitamin Brand from Bayer Explored 5 Choices This One A Day case example gives context to the question “What are the most actionable customer segmentation approaches for growth strategy?” The brand required we focus on branding and…
Driving Growth in a $2.2 Billion Market This historical new products case study finds relevance with today’s consumer. Wild bird feeding, always a popular hobby, appeals to consumers who are spending more time at home these days. Wild Bird Feeding…
Tapping into the $5B Plant-Based Food and Beverages Market Most brands need to perform a customer segmentation update periodically, to account for changes in consumer behavior, market trends and business realities. This case study shows how Silk transformed from soy…
McDonald’s and Allbirds Among Brands Benefiting from Innovative B2B Product Development What do used cooking oil and paint solvent have in common? What about the McDonald’s and Allbirds brands? It all has to do with B2B new products. The cooking…
Broad Appeal Creates Need for Brand Strategy Guidelines This Quaker brand strategy case study shows that robust research can uncover surprising areas for brand extension. Managing the brand as a highly valuable asset calls for expansion within guidelines. Quaker: Case…
Frozen Food Brands are Taking a Bite out of this 57 Million Student Market Opportunity It’s never been a better time for brands to develop disruptive innovation strategy than now. For Millennial parents, their world is filled with disruption, especially…
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