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About ITA

B2C & B2B Market Segmentation Analysis Firm

Our World-Class Positioning & Market Segmentation Analysis Consulting Team

Insight to Action is a full-service B2C and B2B market research and segmentation analysis firm in Los Angeles, CA. Our team partners with brands to develop and capitalize on competitive assessments, breakthrough positioning and repositioning opportunities, and brand growth strategies.

Our expert advisors and consultants lead the leaders in their path to brand success. Insight to Action’s custom consulting service packages reflect the fact that, in today’s hyper-competitive global marketplace, there can be no “business as usual.” We thrive on creativity, collaboration, and data, effectively transforming numbers on the page into actionable next steps with a straight path to growth.

From Los Angeles to New York, and around the world, our team is ready to bring your market research to life.

Connect to Purposely Build Your Brand

Our clients rank amongst the top brands, including McDonald’s, Walmart, Kraft, Johnson & Johnson, and ConAgra. We know market research, and now we want to get to know you.

Meet Our Dedicated Team

Michal Clements
Managing Principal

Michal Clements is a Business Consultant and Executive Coach. Her mission is to work with senior leaders to grow their organizations and to develop their teams. She leverages diverse experience from a range of organizations, including food, tech, software, financial services, personal care, medical devices, manufacturing, entertainment, education, CPG, automotive, not-for-profit and travel.


Chris Porzenheim
Insights Manager
Connie Lopez
Project Director
Becky Charles
Becky Charles
Project Director
Lynn Lipsig
Project Director
Maria Gracia
Project Director
Jo Thorogood
Jo Thorogood
Gratia Wright
Senior Consultant
Jean Moore
Qualitative Manager
Jake Lee
MJ Porzenheim
Business Analyst
Ketul Patel
Amanda Cullen
Marketing Director
Trudy Delfosse Wenger
Trudy Wenger
Digital Media Director

Senior Advisers

Leslie Berger
Senior Advisor
Judy Harrison
Senior Advisor
Erik Jessen
Erik Jessen
Senior Advisor
Bram Bluestein
Bram Bluestein
Senior Advisor
Marti Barletta
Senior Advisor
Bill Klump
Bill Klump
Senior Advisor
George Chivari
Senior Advisor
Peter Klein
Senior Advisor

Marketing and Sales Consulting

Insight to Action is a full-service market segmentation firm in Los Angeles, CA partnering with top brand names. We provide world-class target audience research and brand leadership strategies with one, singular focus: growth. We customize our service packages for each of our clients, collaboratively partnering to pave the way for essential growth, global brand equity, and winning positioning.

Let’s connect.