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Customer Segmentation

Customer Segmentation

Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:

  • Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
  • Refine your offerings for specific customer categories and identify untapped business possibilities
  • Craft actionable marketing and sales strategies via key customer segments
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Customer Segmentation Example: Minimalist Phones
Customer Segmentation Example: Minimalist Phones
Customer Segmentation Example: Minimalist Phones

6 Categories of Consumers Who Want Their Phones to be Dumb (at Least Some of the Time) Everyone wants the newest iPhone with the most features, right? Wrong. In this customer segmentation example, we’ll discuss a new trend: minimalist phones,…
Customer Segmentation Example: Minimalist Phones
Customer Segmentation Example: Tru by Hilton Disrupts Midscale Category
Customer Segmentation Example: Tru by Hilton Disrupts Midscale Category
Customer Segmentation Example: Tru by Hilton Disrupts Midscale Category

Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
Customer Segmentation Example: Tru by Hilton Disrupts Midscale Category
Customer Segmentation Examples for Back-to-School 2023
Customer Segmentation Examples for Back-to-School 2023
Customer Segmentation Examples for Back-to-School 2023

How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
Customer Segmentation Examples for Back-to-School 2023
Customer Segmentation Example: Romance Novels and Tropes
Customer Segmentation Example: Romance Novels and Tropes
Customer Segmentation Example: Romance Novels and Tropes

Why Tropes Dominate Romance Novel Marketing Romance is the single biggest genre published in the entire fiction market, and serves as a great customer segmentation example. A primary way the industry segments customers in marketing romance is by individual “tropes.”…
Customer Segmentation Example: Romance Novels and Tropes
Customer Segmentation Example: Romance Novels During Recession
Customer Segmentation Example: Romance Novels During Recession
Customer Segmentation Example: Romance Novels During Recession

The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
Customer Segmentation Example: Romance Novels During Recession
Customer Segmentation Consulting: 5 Success Principles
Customer Segmentation Consulting: 5 Success Principles
Customer Segmentation Consulting: 5 Success Principles

Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…
Customer Segmentation Consulting: 5 Success Principles
Customer Segmentation Template: 3 Ways to Activate
Customer Segmentation Template: 3 Ways to Activate
Customer Segmentation Template: 3 Ways to Activate

Plus, Key Questions at Each Step A customer segmentation template enables business leaders to better understand different groups of consumers for their product, including: What motivates them? What brand and products are they currently using? What are their category and…
Customer Segmentation Template: 3 Ways to Activate
Customer Segmentation Framework: Do You Want One?
Customer Segmentation Framework: Do You Want One?
Customer Segmentation Framework: Do You Want One?

4 Top Questions about Customer Segmentation Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a customer segmentation framework, what is an example of one, why would you want one,…
Customer Segmentation Framework: Do You Want One?

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