Customer Segmentation

Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:

  • Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
  • Refine your offerings for specific customer categories and identify untapped business possibilities
  • Craft actionable marketing and sales strategies via key customer segments
Customer Segmentation Template: 3 Ways to Activate
Customer Segmentation Template: 3 Ways to Activate

Plus, Key Questions at Each Step A customer segmentation template enables business leaders to better understand different groups of consumers for their product, including: What motivates them? What brand and products are they currently using? What are their category and…

Customer Segmentation Framework: Do You Want One?
Customer Segmentation Framework: Do You Want One?

4 Top Questions about Customer Segmentation Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a customer segmentation framework, what is an example of one, why would you want one,…

Customer Segmentation Template: A Step-By-Step Guide
Customer Segmentation Template: A Step-By-Step Guide

Digging Deep into the 4 Steps that Uncover Your Ideal Customer Segmentation A customer segmentation template is a powerful tool that can lay the foundation to a strong brand and growth strategy.  It allows brand leaders to understand their consumer…

The Best Customer Segmentation Framework Starts with Qualitative Research
The Best Customer Segmentation Framework Starts with Qualitative Research

To Understand Your Customers, First You Need to Talk with Them A robust customer segmentation framework allows companies to better understand distinct groups of consumers for their product – customer demographics, motivations for usage, behaviors and needs.  By establishing a…

Customer Segmentation Examples in the First-Time Parents Market
Customer Segmentation Examples in the First-Time Parents Market

The $110B Baby and Kids Market Isn’t One-Size-Fits-All The first-time parents market in the US is highly valuable, and insights from customer segmentation examples can help brands more effectively reach these desirable consumers when they are forming new habits and…

Customer Segmentation Consulting Builds Strong Brands
Customer Segmentation Consulting Builds Strong Brands

3 Strategies to Create Focus & Initiate Growth Customer segmentation consulting is often a foundational building block to a strong brand strategy.  Robust customer segmentations use advanced analytics to identify distinct groups of consumers based on one or several of…

Customer Segmentation Template for Weight Management Market
Customer Segmentation Template for Weight Management Market

As US Waistlines Grow, So Does This $88B Market Given the growth in this area, an updated customer segmentation template for weight management is critical for brands in the weight loss and weight management markets. Weight loss and weight management…

Customer Segmentation Template for Plant-Based Foods
Customer Segmentation Template for Plant-Based Foods

Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales.  This rapid growth means that a robust customer…

Customer Segmentation Examples: How Companies Win
Customer Segmentation Examples: How Companies Win

The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category.  By gaining a robust understanding of distinct…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.