Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:
- Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
- Refine your offerings for specific customer categories and identify untapped business possibilities
- Craft actionable marketing and sales strategies via key customer segments
From Amazon & Azazie to Anthropologie & David’s Bridal Shopping for and finding their wedding dress is a highly memorable experience for brides, with the wedding dress the very definition of a highly-involved purchase. These customer segmentation examples highlight how…
Best Practice Customer Segmentation Drives Top Value It’s rare to see a leadership team who is confident their brand’s customer segmentation delivers the seven outputs that are highly impactful. When evaluating customer segmentation consulting services, make sure to consider these…
6 Student Segments Show Variations in Customer Motivations & Spending Power, Depending on Career Achievement & Life Stage MBA customer segmentation examples become particularly relevant this year. There’s a possible economic downtown, given disruption from funding cutbacks and government employee…
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live…
Early Cookbooks: Bringing Many Different Recipes Together The first cookbook published in the US was Amelia Simmons’ American Cookery or The Art of Dressing Viands, Fish, Poultry and Vegetables. And the Best Modes of Making Pastes, Puffs, Pies, Tarts, Puddings,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
Product Innovation Purr-sues Consumer Cat-ittudes in this $10.7B Market I love cats (and dogs, too! Really, all animals). I am not alone. Author Charles Dickens asks, “What greater gift than the love of a cat?” Dickens and I are not…
6 Categories of Consumers Who Want Their Phones to be Dumb (at Least Some of the Time) Everyone wants the newest iPhone with the most features, right? Wrong. In this customer segmentation example, we’ll discuss a new trend: minimalist phones,…
Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
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