Customer segmentation services examine the customer experience. The goal is to achieve maximum reach and potential. Deepen your overall understanding of your brand’s target customers by exploring and arranging multiple audiences into target segments. Each category consists of distinct buyer attributes, needs, behaviors, and motivations. This data is used to:
- Define an engaging customer experience for specific user groups based on underlying values that drive their decision making
- Refine your offerings for specific customer categories and identify untapped business possibilities
- Craft actionable marketing and sales strategies via key customer segments
The Book Industry Turned Topsy-Turvy (Again) Customer segmentation strategy in the book industry hasn’t changed for decades, even while the rest of the industry has been up-ended. The US print book market grew 8% as measured by units in 2020,…
OurTime, Knackstor, J. Jill and AARP Grow by Targeting Boomers Customer segmentation examples using age of the consumer as the starting point are found in many categories. For instance, financial services organizations regularly target consumers ages 55+, who on average…
These B2B customer segmentation examples highlight why companies should make customer segmentation a priority in 2021. Understanding the Need for Customer Segmentation Examples According to Insight to Action’s year-end survey, customer segmentation ranks third, after brand strategy and growth strategy. …
All Customers are Not Created Equal Recent experiences with the executive peer advisory groups that I chair have me thinking about customer segmentation analysis and practical tips that can apply to any business. Four times a year, the groups set…
Colonial Life Example: Integrating Sales and Marketing in a Complicated Marketplace This customer segmentation model is for Colonial Life & Accident Insurance Company. The firm insures over 3 million consumers through 90,000 employers and has an in-force premium of over…
When it comes to beverages, owning a specific drinking occasion is critical. And a detailed customer segmentation strategy will accelerate innovation and growth. The Gatorade brand was built on the premise of replacing what an athlete’s body needs during and…
American moms are a major market and a focus for many brands. And it’s a highly dynamic group. In 2019, CDC estimated around 3.8 million births. These customer segmentation examples show the choices faced by brands targeting this mega-market. A…
Supermarket fresh prepared foods were the fastest growing sector in foodservice with a CAGR of 5.1% from 2018-2020 (through August), according to NPD. And supermarket fresh prepared foods are expected to continue to be the fastest growing. From August 21…
Household Cleaners Clean up in 2020 Cleaning products are “having a moment” in 2020. The growth comes from aerosol disinfectants like Lysol (which recently doubled capacity for production), bath & shower wipes, multipurpose cleaners and more. Consumers are also shifting…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.