Brand Strategy

Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.

  • Alignment and clarity on how to expand the brand into additional product categories
  • An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
  • Critical product standards that must be delivered against for the brand
Brand Strategy Example: Sephora
Brand Strategy Example: Sephora

3 Essentials to Success for Popular Cosmetics Retailer One of my favorite fantasy adventures is located at my local mall (along with being a fantastic brand strategy example).  It is not the sequel to the blockbuster movie Avatar, a Dungeons…

Top Employer Brand Strategy Examples
Top Employer Brand Strategy Examples

Only 1 (Unexpected) Company Earns a Spot in 3 Lists: Top Hybrid, Top Remote and Top Brand Strategy The 18 strong employer brand strategy examples in this article show tangible benefits in employee engagement, morale, and decreased recruiting costs. For…

Brand Strategy Examples in US Children’s Fashion
Brand Strategy Examples in US Children’s Fashion

Carter’s, Hanna Andersson and Primary Are Hot This Summer With summer nearly upon us in the Northern Hemisphere, current brand strategy examples in US children’s fashion focus on fun in the sun. We’ll explore Hanna Andersson, Primary and the Carter’s…

Brand Strategy Template for Employers: Do You Have One?
Brand Strategy Template for Employers: Do You Have One?

Step 1: Understand Your Organization’s Reputation Is it time for companies to deploy a brand strategy template for recruiting and employee retention? The better question might be, “why haven’t more employers done it yet?” The United States is currently a…

2 Brand Strategy Examples of New Category Expansion
2 Brand Strategy Examples of New Category Expansion

How Tommy Bahama and lululemon Conquered Wildly New Categories Brands build equity and expertise over time, typically starting in one category and expanding into additional, related areas, while bringing along the brand’s core equity elements. In these two brand strategy…

Brand Strategy Template for Digital Marketing
Brand Strategy Template for Digital Marketing

De-Mystifying the Digital Marketing Menu The “world wide web” launched over 30 years ago, and the Internet as we know it today has become ever more complex and fractured. A brand strategy template for digital marketing is necessary to keep…

Brand Strategy Template: Is it Time for an Update?
Brand Strategy Template: Is it Time for an Update?

5 Steps to Revitalize Your Brand Using a brand strategy template is an excellent approach to fleshing out your organization’s brand strategy and gaining alignment to the brand strategy among leadership. Warning Signs that a Brand Strategy Update is Needed…

Brand Strategy Consulting: The Many Examples of Good, Better, Best Pricing
Brand Strategy Consulting: The Many Examples of Good, Better, Best Pricing

Why Every Company Should Consider Good, Better, Best Pricing Brand strategy consulting provides guidance on maximizing the value of your brand and growth.  Developing a strong brand strategy often includes:   Defining the role of your brand in the company…

Brand Strategy Consulting: 4 Case Examples
Brand Strategy Consulting: 4 Case Examples

Making Better Choices for Brand Portfolio Strategy and Brand Extension Strategy Brand strategy consulting shines a spotlight on making strategic brand choices that are often deferred or overlooked in busy organizations. Do either of these situations sound familiar? You’ve purchased…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.