Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.
- Alignment and clarity on how to expand the brand into additional product categories
- An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
- Critical product standards that must be delivered against for the brand
At the Start of the Customer Journey, How Does your Brand Compare? Nearly all shoppers begin their product search online, whether they are B2B or B2C customers. This reality means that brand strategy online is a must for every single…
Riot, Peloton, Zoom, Costco, Amazon and Instacart Drive Strong Growth Brand strategy is on the mind of executives as a top focus and priority in 2021. There’s good reason for executives to look for current brand strategy examples and to…
Choosing the Right Firm Navigating the market to find a brand strategy consulting firm that is a good fit for your brand can be tricky. Finding the firm that brings the relevant expertise is important. Firms that offer brand strategy…
Brand strategy is the number one topic on marketers’ minds in 2021. In line with this priority, brand strategy consulting engagements were the most popular project type that Insight to Action worked on in that past two years. Brand Strategy…
Given the Growth of Private Label, Fighter Brands from P&G and Nestle Face an Uphill Battle A multi-brand strategy consists of marketing similar products in the same product or service category under different brand names. When successful, this allows the…
The Evolution of Brand Strategy Shouldn’t Leave Creative Briefs Behind Insight to Action regularly helps clients develop an integrated brand strategy model, including: brand positioning brand pillars brand equity pyramid brand architecture brand extension zones Some examples from Insight to…
Amid Rapid Change, Brands Re-Focus on the Future What is the highest priority growth and marketing topic for your organization in 2021? If you’re like our clients, brand strategy framework is on the list. Across industries, many organizations that weren’t…
Broad Appeal Creates Need for Brand Strategy Guidelines This Quaker brand strategy case study shows that robust research can uncover surprising areas for brand extension. Managing the brand as a highly valuable asset calls for expansion within guidelines. Quaker: Case…
Headquartered in Italy, Barilla is a world leader in pasta and pasta sauce. Here in the United States, Barilla is a relatively new brand, establishing itself in 1996 and rapidly growing to be the market leader in pasta, popularizing “al…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.