Brand Strategy

Brand Strategy

Brand strategy offers strategic guidelines to maximize the value of your brand equity and drive growth, carefully considering whether or not the proposed expansion will add to, or dilute, brand equity. Insight to Action’s toolkit includes a brand positioning research and concepts, brand equity pyramid, brand pillars, and “Rules of the Road” used to guide marketing tactics, innovation, and new product development.

  • Alignment and clarity on how to expand the brand into additional product categories
  • An intentional path to architect and strengthen the brand equity, with a focus on the most important emotional and functional benefits
  • Critical product standards that must be delivered against for the brand
Brand Strategy Example: The Try Guys Scandal
Brand Strategy Example: The Try Guys Scandal

When a Brand Enjoys a Deep Connection with Customers, Scandal Can Be Survived Here’s a brand strategy example of when the foundational identity of a brand is called into question. The Try Guys, owners of 2nd Try LLC, faced this…

Brand Strategy Example: The Try Guys Scandal
Brand Strategy Template for Launching a New Product
Brand Strategy Template for Launching a New Product

5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…

Brand Strategy Template for Launching a New Product
Building a Brand Connected to Life’s Big Events: The Knot
Building a Brand Connected to Life’s Big Events: The Knot

Popular Wedding Planning Platform Still Growing Strong after a Quarter Century The Knot, the well-known wedding planning platform, is building a brand to help customers navigate all of life’s big events from wedding to baby to milestone parties. My older…

Building a Brand Connected to Life’s Big Events: The Knot
Brand Strategy Example: Sephora
Brand Strategy Example: Sephora

3 Essentials to Success for Popular Cosmetics Retailer One of my favorite fantasy adventures is located at my local mall (along with being a fantastic brand strategy example).  It is not the sequel to the blockbuster movie Avatar, a Dungeons…

Brand Strategy Example: Sephora
Top Employer Brand Strategy Examples
Top Employer Brand Strategy Examples

Only 1 (Unexpected) Company Earns a Spot in 3 Lists: Top Hybrid, Top Remote and Top Brand Strategy The 18 strong employer brand strategy examples in this article show tangible benefits in employee engagement, morale, and decreased recruiting costs. For…

Top Employer Brand Strategy Examples
Brand Strategy Examples in US Children’s Fashion
Brand Strategy Examples in US Children’s Fashion

Carter’s, Hanna Andersson and Primary Are Hot This Summer With summer nearly upon us in the Northern Hemisphere, current brand strategy examples in US children’s fashion focus on fun in the sun. We’ll explore Hanna Andersson, Primary and the Carter’s…

Brand Strategy Examples in US Children’s Fashion
Brand Strategy Template for Employers: Do You Have One?
Brand Strategy Template for Employers: Do You Have One?

Step 1: Understand Your Organization’s Reputation Is it time for companies to deploy a brand strategy template for recruiting and employee retention? The better question might be, “why haven’t more employers done it yet?” The United States is currently a…

Brand Strategy Template for Employers: Do You Have One?
2 Brand Strategy Examples of New Category Expansion
2 Brand Strategy Examples of New Category Expansion

How Tommy Bahama and lululemon Conquered Wildly New Categories Brands build equity and expertise over time, typically starting in one category and expanding into additional, related areas, while bringing along the brand’s core equity elements. In these two brand strategy…

2 Brand Strategy Examples of New Category Expansion

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.

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