Executive Summary: Discover customer segmentation examples for outdoor and active brands, from frequency and psychographic segments to demographics and need states, to target 181M US outdoor participants and drive growth. Outdoor and active marketers can use these frameworks to focus…
Customer Segmentation
Executive Summary: Both Silk and Peloton are customer segmentation examples for evolving with changing market conditions. Silk successfully broadened its lens from soy milk to the broader plant-based market with almond and oat milks (along with yogurt and creamers) by…
In $33B Market, Meijer Tracks Trends for Shopping Earlier & In-Store New back-to-school shopping trends for 2025 buck expectations, as certain consumer groups prefer to shop earlier and in-store, instead of online procrastination. In 2023, we explored “Customer Segmentation Examples…
Brands at Every Price Point Tout Anti-Aging Benefits for This Key Segment The hand lotion market is a surprisingly exciting arena for a customer segmentation example. For Mother’s Day this year, my daughter Emily sent me wonderful high-end hand lotion. …
From Amazon & Azazie to Anthropologie & David’s Bridal Shopping for and finding their wedding dress is a highly memorable experience for brides, with the wedding dress the very definition of a highly-involved purchase. These customer segmentation examples highlight how…
Best Practice Customer Segmentation Drives Top Value It’s rare to see a leadership team who is confident their brand’s customer segmentation delivers the seven outputs that are highly impactful. When evaluating customer segmentation consulting services, make sure to consider these…
6 Student Segments Show Variations in Customer Motivations & Spending Power, Depending on Career Achievement & Life Stage MBA customer segmentation examples become particularly relevant this year. There’s a possible economic downtown, given disruption from funding cutbacks and government employee…
90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live…
Early Cookbooks: Bringing Many Different Recipes Together The first cookbook published in the US was Amelia Simmons’ American Cookery or The Art of Dressing Viands, Fish, Poultry and Vegetables. And the Best Modes of Making Pastes, Puffs, Pies, Tarts, Puddings,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…