90 Million Americans Call Themselves “WWE Fans” WWE, World Wrestling Entertainment, is a decades-old brand whose origin story dates back to 1953. My experience with WWE dates back to 2002, when my superfan boyfriend took me to a Raw live…
Customer Segmentation
Early Cookbooks: Bringing Many Different Recipes Together The first cookbook published in the US was Amelia Simmons’ American Cookery or The Art of Dressing Viands, Fish, Poultry and Vegetables. And the Best Modes of Making Pastes, Puffs, Pies, Tarts, Puddings,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
Product Innovation Purr-sues Consumer Cat-ittudes in this $10.7B Market I love cats (and dogs, too! Really, all animals). I am not alone. Author Charles Dickens asks, “What greater gift than the love of a cat?” Dickens and I are not…
6 Categories of Consumers Who Want Their Phones to be Dumb (at Least Some of the Time) Everyone wants the newest iPhone with the most features, right? Wrong. In this customer segmentation example, we’ll discuss a new trend: minimalist phones,…
Growing Hotel Brand Aims for Millennial & Gen Z Travelers – Does it Hit the Target? In this customer segmentation example, Hilton shows an impressive grasp of the Millennial and Gen Z traveler with its Tru by Hilton brand. Recently,…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
Why Tropes Dominate Romance Novel Marketing Romance is the single biggest genre published in the entire fiction market, and serves as a great customer segmentation example. A primary way the industry segments customers in marketing romance is by individual “tropes.”…
The $1B Industry that Makes Hearts Flutter… Even When Times are Tough It is a truth universally acknowledged, that romance novels make up the largest single genre of all fiction published, and that publishers of this genre did exceedingly well…
Kraft and Gatorade Examples Deliver Actionable Results Insight to Action’s depth of experience with customer segmentation consulting led us to distill these five success principles, with three tips from the Kraft cheese division and two from Pepsi’s Gatorade and Propel…