Insight to Action examines market trends and emerging demand when developing go to market strategy, innovation strategy, growth strategy or segmentation. Examples of the questions we explore with your team are:
- How are multi-year market trends, e.g., shift to online purchasing, impacting the business?
- For B2B, what demand and unmet needs can be found with the customer’s customers?
- What new demand segments are emerging and how fast are they emerging
AI and Scaling Efficiently for Growth Hold the Most Interest We predict that 2025 is going to be a year of change, so how are business leaders planning for it? In October and November 2024, we surveyed leaders in our…
Research Shows Growth Strategy & Innovation Strategy Lead the List The top 10 topics on business leaders’ minds for 2024 are an interesting mix. The leaders we polled are in the Insight to Action network, from a range of industries…
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
6 Practices to Help Brands Get to Know Consumers in the Real World Insight to Action has been surprised lately by client interest in ethnographies. Since late 2022, we have conducted several market research ethnographies. Our team believes that the…
Market Trends to Look Out for in the Coming Year Each year, as part of my work leading Vistage groups, I have the privilege to ask leaders from a range of smaller, mid-sized and larger business about the topics that…
Next Year, Will 90% of Premium Baby Gear Be Bought Online? The market for baby gear in the US is growing rapidly, with first time parents choosing to shop, purchase and create online baby registries at a variety of places:…
9 out of 10 Vaccinated Americans Prefer Pfizer and Moderna Over J&J Thanks to the COVID-19 vaccine rollout and ensuing vaccine brand preference, Big Pharma has gotten a chance at rebranding in the last year. Unlike ever before in our…
Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021. Further, the impact of “pandemic…
Costumes, Candy and Carving Pumpkins are More Popular than Ever Halloween is right around the corner, with Halloween sections in full display at some of the major retailers. According to a study conducted by the National Retail Federation, 65% of…
Excitement Over In-Person Learning Drives Early Start to Back-to-School Shopping Season Although it feels like school just ended, retailers are already gearing up for back-to-school with uniforms on full display and back-to-school online deals. Back-to-school is retail’s second biggest spending…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.