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Market Trends

Market Trends

Insight to Action examines market trends and emerging demand when developing go to market strategy, innovation strategy, growth strategy or segmentation. Examples of the questions we explore with your team are:

  • How are multi-year market trends, e.g., shift to online purchasing, impacting the business?
  • For B2B, what demand and unmet needs can be found with the customer’s customers?
  • What new demand segments are emerging and how fast are they emerging
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Instacart IPO Builds on a Business Model that Works for Stakeholders
Instacart IPO Builds on a Business Model that Works for Stakeholders
Instacart IPO Builds on a Business Model that Works for Stakeholders

A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers.  Not that Instacart would say it is in…
Instacart IPO Builds on a Business Model that Works for Stakeholders
Ethnographies: The Classic Research Tool Your Brand May Be Missing
Ethnographies: The Classic Research Tool Your Brand May Be Missing
Ethnographies: The Classic Research Tool Your Brand May Be Missing

6 Practices to Help Brands Get to Know Consumers in the Real World Insight to Action has been surprised lately by client interest in ethnographies. Since late 2022, we have conducted several market research ethnographies. Our team believes that the…
Ethnographies: The Classic Research Tool Your Brand May Be Missing
Top 10 Topics on Business Leaders’ Minds for 2023
Top 10 Topics on Business Leaders’ Minds for 2023
Top 10 Topics on Business Leaders’ Minds for 2023

Market Trends to Look Out for in the Coming Year Each year, as part of my work leading Vistage groups, I have the privilege to ask leaders from a range of smaller, mid-sized and larger business about the topics that…
Top 10 Topics on Business Leaders’ Minds for 2023
3 Expert Market Trends Happening Now in Baby Gear
3 Expert Market Trends Happening Now in Baby Gear
3 Expert Market Trends Happening Now in Baby Gear

Next Year, Will 90% of Premium Baby Gear Be Bought Online? The market for baby gear in the US is growing rapidly, with first time parents choosing to shop, purchase and create online baby registries at a variety of places:…
3 Expert Market Trends Happening Now in Baby Gear
COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)
COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)
COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)

9 out of 10 Vaccinated Americans Prefer Pfizer and Moderna Over J&J Thanks to the COVID-19 vaccine rollout and ensuing vaccine brand preference, Big Pharma has gotten a chance at rebranding in the last year. Unlike ever before in our…
COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)
Retention Strategy for Top Talent: What to Know During the Great Resignation
Retention Strategy for Top Talent: What to Know During the Great Resignation
Retention Strategy for Top Talent: What to Know During the Great Resignation

Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021.  Further, the impact of “pandemic…
Retention Strategy for Top Talent: What to Know During the Great Resignation
Gearing Up for Spooky High Halloween Spend
Gearing Up for Spooky High Halloween Spend
Gearing Up for Spooky High Halloween Spend

Costumes, Candy and Carving Pumpkins are More Popular than Ever Halloween is right around the corner, with Halloween sections in full display at some of the major retailers.  According to a study conducted by the National Retail Federation, 65% of…
Gearing Up for Spooky High Halloween Spend
2021 Back-to-School Trends: Gearing up for Another Record Year?
2021 Back-to-School Trends: Gearing up for Another Record Year?
2021 Back-to-School Trends: Gearing up for Another Record Year?

Excitement Over In-Person Learning Drives Early Start to Back-to-School Shopping Season Although it feels like school just ended, retailers are already gearing up for back-to-school with uniforms on full display and back-to-school online deals.  Back-to-school is retail’s second biggest spending…
2021 Back-to-School Trends: Gearing up for Another Record Year?

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.

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