Market Trends

Insight to Action examines market trends and emerging demand when developing go to market strategy, innovation strategy, growth strategy or segmentation. Examples of the questions we explore with your team are:

  • How are multi-year market trends, e.g., shift to online purchasing, impacting the business?
  • For B2B, what demand and unmet needs can be found with the customer’s customers?
  • What new demand segments are emerging and how fast are they emerging
3 Expert Market Trends Happening Now in Baby Gear
3 Expert Market Trends Happening Now in Baby Gear

Next Year, Will 90% of Premium Baby Gear Be Bought Online? The market for baby gear in the US is growing rapidly, with first time parents choosing to shop, purchase and create online baby registries at a variety of places:…

COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)
COVID-19 Vaccine Brand Preference Rehabilitates Big Pharma’s Image (For Now)

9 out of 10 Vaccinated Americans Prefer Pfizer and Moderna Over J&J Thanks to the COVID-19 vaccine rollout and ensuing vaccine brand preference, Big Pharma has gotten a chance at rebranding in the last year. Unlike ever before in our…

Retention Strategy for Top Talent: What to Know During the Great Resignation
Retention Strategy for Top Talent: What to Know During the Great Resignation

Research Shows Career Advancement and Life Challenges are Top Reasons Top Performers Leave Retention strategy is top of mind for most leaders, with 25% of people quitting their job in “The Great Resignation” of 2021.  Further, the impact of “pandemic…

Gearing Up for Spooky High Halloween Spend
Gearing Up for Spooky High Halloween Spend

Costumes, Candy and Carving Pumpkins are More Popular than Ever Halloween is right around the corner, with Halloween sections in full display at some of the major retailers.  According to a study conducted by the National Retail Federation, 65% of…

2021 Back-to-School Trends: Gearing up for Another Record Year?
2021 Back-to-School Trends: Gearing up for Another Record Year?

Excitement Over In-Person Learning Drives Early Start to Back-to-School Shopping Season Although it feels like school just ended, retailers are already gearing up for back-to-school with uniforms on full display and back-to-school online deals.  Back-to-school is retail’s second biggest spending…

Let’s Go! 2021 Vacation Trends
Let’s Go! 2021 Vacation Trends

Americans Are Ready to Travel: Get Insight into the “Perfect Trip” for Different Customer Segments With many Americans immunized, and travel restrictions lifting, vacation plans are top of mind for many households.    The family’s chief vacation planning officer is…

What Brands Need to Know About Gen Z
What Brands Need to Know About Gen Z

Is Your Brand Set Up for Success with Gen Z? Gen Z is the generational group born between 1996-2010, which makes them currently aged 11-25. Their direct estimated buying power is over $140 billion, and their additional indirect influence on…

Halloween Trends 2020: Even With Social Distancing, Will This Be the Biggest Year Ever?
Halloween Trends 2020: Even With Social Distancing, Will This Be the Biggest Year Ever?

New Research Shows American Moms Plan Make This Halloween One to Remember 2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing. Halloween falls on a Saturday this year, so families don’t…

American Moms Spring Into 2020 Easter and Passover Celebrations, Blending Beloved Traditions with New Solutions
American Moms Spring Into 2020 Easter and Passover Celebrations, Blending Beloved Traditions with New Solutions

Moms Celebrate Passover and Easter with Their Children This spring, 86% of US moms celebrated the 2020 spring holidays (i.e., Passover/Easter) with their children, whether in-person or remotely via Zoom, Google Hangout, Skype, etc.  This nationally representative sample of moms…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.