Insight to Action examines market trends and emerging demand when developing go to market strategy, innovation strategy, growth strategy or segmentation. Examples of the questions we explore with your team are:
- How are multi-year market trends, e.g., shift to online purchasing, impacting the business?
- For B2B, what demand and unmet needs can be found with the customer’s customers?
- What new demand segments are emerging and how fast are they emerging
New Research Shows American Moms Plan Make This Halloween One to Remember 2020 could stack up to be the biggest Halloween year in recent history, despite concerns with social distancing. Halloween falls on a Saturday this year, so families don’t…
Moms Celebrate Passover and Easter with Their Children This spring, 86% of US moms celebrated the 2020 spring holidays (i.e., Passover/Easter) with their children, whether in-person or remotely via Zoom, Google Hangout, Skype, etc. This nationally representative sample of moms…
Los Angeles Business Journal Hosts 2020 Economic Trends and Forecast Event Last month, a panel of regional business experts presented their predictions for Los Angeles on trade & tariffs, taxation, impact of new legislation and real estate. Here are my…
Changes in LA Real Estate: Suburbs Seen as Sub-Optimal, While Renters Pay for Capital Improvements Owning a home with enough space for the household to live comfortably (e.g., each with their own bedroom), in a neighborhood that’s safe and clean…
Trends Include Accelerating Premiumization, Continued Asset Sharing and Ratings Inflation At a July panel hosted by the Wharton Club of Southern California, moderator Angus Logan of Microsoft asked the audience to stand. Attendees were asked to sit down if they…
From Our Community Spaces to Our Self-Image, Instagram is Taking a Toll Instagram is a photographer’s social media paradise, full of beautiful, evocative and artistic imagery. But, with one billion active global users (only 12 million of them within the…
Emerging Technologies Transforming Real Estate: Trends Revealed at Harvard Business School Business of Tech Series Four real estate visionaries met on stage to discuss the future of residential real estate, and it looks bright for buyers and sellers. Panelists were…
Humans Are at the Heart of Machine Learning, Making AI Subject to Subconscious Bias When AI and machine learning first became mainstream, most people respected the results of algorithms as unbiased truth. But after years of experience, it’s been revealed…
Data Science and Data Visualization Are Bringing Tech to Sports, From High School to the Pros Research shows that sports rank as the #1 interest in online and offline viewing for fathers, and fairly high for mothers. Non-parents also show…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.