Every organization knows that business growth is essential to success—and that growth begins with marketplace insights. To produce significant insights, you’ll need a game-changing strategy for growth. Through market analysis, customer and prospect segmentation, new product and service demand discovery, and competitive differentiation, our team identifies Strategic Growth Opportunity Areas (SGOAs) and builds out actionable market-driven strategies that:
- Produce a pathway to expansion in current markets, as well as new target possibilities
- Encourage lasting customer relationships, engagement, and experience
- Drive usage, and ultimately profitability, for your products and brand
Our Proven Process to Unite Teams and Set the Stage for Growth A growth strategy template is a useful tool for any team who is developing a three to five-year growth strategy. Completing the template, or as we call it…
Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
Leaders Identify Growth Strategy as Top 2021 Priority The following eight growth strategy examples illustrate four different broad approaches to driving growth that are valuable for any brand to consider. Driving growth with an effective growth strategy is a top…
Will Your Brand Benefit from ‘More of the Same’ Strategy, or Do You Need Fresh Insights? If you’re looking to develop or build a growth strategy for your organization, a quick Google search will uncover a number of off-the-shelf growth…
The popularity of handheld snacks and mini meals has been growing in the United States for several years, driven by new eating patterns. This growth strategy case addresses how consumers are enjoying more mini meals and grazing, partially due to…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
Simply put, there are four alternatives when determining what growth strategy combines new markets. Each situation is different, but we start off with this framework: Base, legacy focus: current markets, current products/services Offerings expansion only: current markets, new products/services Market…
Hispanic Market Identified as Attractive Target in Growth Strategy Consulting Safeco Insurance (now owned by Liberty Mutual) had a vision to become the insurer of choice within the Hispanic community. Overall objectives of the growth strategy consulting project were to:…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.