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When it comes to a brand strategy agency that’s strategic and actionable, I highly recommend Michal Clements and her firm, Insight to Action. I first selected Michal to work on Breakfast Strategy at PepsiCo, with a focus on innovation and growth opportunities for brands like Quaker, Life and Tropicana. On the second brand strategy agency assignment with Michal, the team developed brand strategy guidelines for the Quaker megabrand across Pepsi (including beverages and areas like water). A few years later, I chose Insight to Action and Michal as the brand strategy agency for the McDonalds core equities on a global basis. As a leader, it’s critical that my team engage with and take ownership of the work. I found when working with Insight to Action that the consulting processes allowed that to happen.
(Insight to Action’s) work has been well received at not only the highest levels of our organization but also with our largest customers. Michal has a strong ability to synthesize complex consumer dynamics with equally challenging commercial challenges to recommend simple, realistic business approaches. Her team has worked well with ours, with great results.
Everyone has been VERY complementary of the ethnos themselves, the insights and the obvious enthusiasm the Insight to Action team brought to the project. We appreciate the partnership and look forward to working together again.
Michal Clements and her team at Insight to Action are strategic, insightful, and diligent. When I took over marketing for the global sweetness portfolio, I needed a partner to help me examine the growth potential that existed in markets where we weren’t already strong as well as those markets where we already had a significant presence. I brought on the Insight to Action team to lead that opportunity assessment. That work was really rigorous. They did a great job for me.
Michal and her team at Insight to Action are the professionals you call when you have a critical marketing strategy initiative that requires thoughtful analysis driven by thorough qualitative and quantitative research. Her team has a depth and breadth of business knowledge and experience that provides a solid foundation from which they can pivot quickly. They came in and within several weeks helped give us the focus and clarity to build strong, differentiated messaging for our software. I would highly recommend them if you need the fire power of a traditional consultancy, but don’t want the bureaucracy and attitude. Their no-nonsense style and collaborative approach ensures you tap into your own institutional knowledge and elevate everyone’s game to get to a better place.
What sets Michal and Insight to Action apart is that the work is so actionable, insightful and helpful that a company can use it again and again for years. In my past positions, we hired her firm many times because of the deep, insightful work that resonated for years. When you select Insight to Action, you get both the answer you need today, and also direction and resources for tomorrow.
Michal (Insight to Action) has a great ability to uncover deep consumer insight and then translate that insight into a well-formed business strategy. She is one of the best I’ve seen at being able to merge a good process and creativity to make this happen. Also, (Insight to Action) has a great track record of building deep relationships with clients that ultimately help clients successfully action the insights.
Video Testimonials: What our clients have to say about us
Insight to Action serves global clients in a diverse array of industries, including:
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.