Channel Strategy

Channel Strategy

Supply and demand are essential to business. Insight to Action evaluates your company’s internal organizational dynamics compared to the market demand of target customers. We help you identify the most effective channel strategy, from retail stores to eCommerce, third party distributors to call centers. Our channel strategy services offer:

  • Marketplace insights to help your team understand your customers’ specific needs and channel preferences
  • Identified opportunities to expand and enhance your product and service offerings by leveraging the most effective distribution strategy
  • Profitable growth through the development of best practices for multichannel distribution of your offerings
Channel Strategy Example: The Witcher Brand
Channel Strategy Example: The Witcher Brand

Billions of Hours and Billions of Dollars The Witcher Brand provides a channel strategy example that expands into the world of books, video games and TV.    For the past six months, I’ve enjoyed spending free time exploring the open…

Channel Strategy Example: The Witcher Brand
Category Management vs. Portfolio Strategy: Ready-to-Eat Cereal
Category Management vs. Portfolio Strategy: Ready-to-Eat Cereal

From Childhood Favorites to Healthier Options, How the $13B Cereal Market Hangs On I was one of those lucky kids whose mom bought Frosted Flakes and Cocoa Puffs.  I didn’t eat them on school mornings. But on Saturday morning, with…

Category Management vs. Portfolio Strategy: Ready-to-Eat Cereal
What’s the Best Channel Strategy for Your Brand?
What’s the Best Channel Strategy for Your Brand?

Start with Online Channel Strategy With many consumers expecting to start their initial investigation and shopping online, brands have little choice but to invest in an online channel strategy. And, even for a small business, keeping a mobile app and…

What’s the Best Channel Strategy for Your Brand?
Go-to-Market Channel Strategy Drives Results for Holganix Soil Amendment Brand
Channel Strategy to Take Soil Amendment Brand Holganix to Market

Channel Strategy Challenge The Insight to Action team was asked by Holganix, a soil amendment company, to develop a go-to-market channel strategy.  Their theme for the year was “Probability, Simplicity and Leverage,” and there was a desire to achieve focus…

Go-to-Market Channel Strategy Drives Results for Holganix Soil Amendment Brand
AAA Case Study Reveals 6 Channel Strategy Factors
AAA Case Study Reveals 6 Channel Strategy Factors

Channel Strategy Choices are Necessary Decisions One of my former partners used to say that the essence of channel strategy is the discipline required to make choices: what to do and what not to do.  For instance, most businesspeople agree…

AAA Case Study Reveals 6 Channel Strategy Factors
2020 is the Year of Online Channel Strategy
2020 is the Year of Online Channel Strategy

With the impact of COVID-19, 2020 stands out as the biggest year on record for organizations to change their channel strategy.  This builds on a longer-term multi-year trend, with many already focused on growing their online channel business. Online Share…

2020 is the Year of Online Channel Strategy
In an Omnichannel World, What Value Does Your Physical Branch Provide?

Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the…

In an Omnichannel World, What Value Does Your Physical Branch Provide?

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.

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