The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: CPG food and beverage companies of varying sizes —from PepsiCo ($92B) to Kraft Heinz ($25B) to smaller $500M+ brands—are finding value in AI for marketing, sales, and insights work. These AI examples for CPG food and beverage reveal…
Executive Summary: NVIDIA, P&G and E.l.f. Beauty are diverse growth strategy examples with one key element in common: a focus on innovation. As market realities evolve, each of these companies have been ahead of the competition and enjoyed outsized growth…
Executive Summary: Selecting a growth strategy consulting firm requires careful evaluation of eight key factors to ensure strong alignment and effective outcomes. This framework emphasizes assessing a firm’s focus on growth strategy, the expertise and experience of its consulting team,…
Executive Summary: Building on recent work discussing the impacts of GLP-1 drugs on the prepared foods market, this new product examples article analyzes two new products in the food and beverage industry to illustrate two ways of looking at food:…
Executive Summary: This article argues that Helldivers 2, a live service video game, suffers from a costly but common challenge: ambiguous positioning strategy marketing that fails to define the game’s unique vision. Reliance on “thin” marketing terms like “fun” and…
Executive Summary: Driving growth is critical for brands and businesses. While organizations like McDonald’s follow a disciplined growth strategy framework around key pillars, others are more opportunistic. External events like COVID and tariffs can disrupt plans and require updates and…
Executive Summary: In this article, we describe the effects of GLP-1s on the food and beverage market by examining how different brands have approached marketing to GLP-1 users. Three growth strategy examples from Conagra, Danone, and Nestlé show that growth…
Executive Summary: In America, 73% of the population will spend a record $13.1 billion celebrating Halloween in 2025. Creative positioning strategy marketing boosts costume sales. Spending on pet costumes grows 23%, while Netflix properties KPop Demon Hunters and Wednesday inspire…
Executive Summary: This article explores two foundational competitive analysis frameworks, Side-By-Side Basic Grounding and SWOT Analysis. These frameworks centralize information and help teams unify around common goals for competitive dominance. Do You Know the 2 Tried-and-True Methods for Improving Your…
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