The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Executive Summary: Selecting a growth strategy consulting firm requires careful evaluation of eight key factors to ensure strong alignment and effective outcomes. This framework emphasizes assessing a firm’s focus on growth strategy, the expertise and experience of its consulting team,…
Executive Summary: Building on recent work discussing the impacts of GLP-1 drugs on the prepared foods market, this new product examples article analyzes two new products in the food and beverage industry to illustrate two ways of looking at food:…
Executive Summary: This article argues that Helldivers 2, a live service video game, suffers from a costly but common challenge: ambiguous positioning strategy marketing that fails to define the game’s unique vision. Reliance on “thin” marketing terms like “fun” and…
Executive Summary: Driving growth is critical for brands and businesses. While organizations like McDonald’s follow a disciplined growth strategy framework around key pillars, others are more opportunistic. External events like COVID and tariffs can disrupt plans and require updates and…
Executive Summary: In this article, we describe the effects of GLP-1s on the food and beverage market by examining how different brands have approached marketing to GLP-1 users. Three growth strategy examples from Conagra, Danone, and Nestlé show that growth…
Executive Summary: In America, 73% of the population will spend a record $13.1 billion celebrating Halloween in 2025. Creative positioning strategy marketing boosts costume sales. Spending on pet costumes grows 23%, while Netflix properties KPop Demon Hunters and Wednesday inspire…
Executive Summary: This article explores two foundational competitive analysis frameworks, Side-By-Side Basic Grounding and SWOT Analysis. These frameworks centralize information and help teams unify around common goals for competitive dominance. Do You Know the 2 Tried-and-True Methods for Improving Your…
Executive Summary: Both Silk and Peloton are customer segmentation examples for evolving with changing market conditions. Silk successfully broadened its lens from soy milk to the broader plant-based market with almond and oat milks (along with yogurt and creamers) by…
Executive Summary: Incremental innovation is shown as a resource-friendly and consumer-friendly approach to growth. Three innovation strategy examples in coffee discover success with ginseng coffee in Italian coffee shops and uncover opportunity for mushroom and collagen coffee add-ins for US…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.