Market Segmentation

After exploring and selecting the correct frame of reference for the demand space, market segments are created and grouped by common underlying needs. Insight to Action thoughtfully examines customer relationships, emerging segments, brand perceptions, behavioral and emotional connections to your product, and the motivation to buy. You’ll gain:

  • Clear insight for key expansion categories, and strategies for how to reach those audiences with the most persuasive product and message
  • A greater understanding of customer preferences in specific segments, as well as customer loyalty recommendations
  • Identification of future growth opportunities—including product development—for the strategic use of your marketing budget
The Case for More Meaningful B2B Market Segmentation

B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry.  For existing customers, further segmentation might include spending by product type, profitability…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.