Market Segmentation

After exploring and selecting the correct frame of reference for the demand space, market segments are created and grouped by common underlying needs. Insight to Action thoughtfully examines customer relationships, emerging segments, brand perceptions, behavioral and emotional connections to your product, and the motivation to buy. You’ll gain:

Clear insight for key expansion categories, and strategies for how to reach those audiences with the most persuasive product and message
A greater understanding of customer preferences in specific segments, as well as customer loyalty recommendations
Identification of future growth opportunities—including product development—for the strategic use of your marketing budget

What Types of Market Segmentation Are Optimal for Your B2B Business?

2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…

What Types of Market Segmentation Are Optimal for Your B2B Business?

Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of the US employment base, and numbers thirty million businesses, according to the…

Market Segmentation for Small Business

Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….

B2B Market Segmentation

Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…

Market Segmentation for Nonprofit Organizations

Market Segmentation and Targeting: Broad vs. Deep

US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization? How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…

Market Segmentation and Targeting: Broad vs. Deep

My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives. This category analysis was then translated to prioritized customer targets…

The Internet Knows: How We Googled Our Way to Global B2B Market Analysis

When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to…

Slice it Up: B2B Segmentation Strategy in the Global Food Industry

B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry. For existing customers, further segmentation might include spending by product type, profitability…

The Case for More Meaningful B2B Market Segmentation

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Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.

Market Research Strategy Services with Impactful, Real-World Results

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