After exploring and selecting the correct frame of reference for the demand space, market segments are created and grouped by common underlying needs. Insight to Action thoughtfully examines customer relationships, emerging segments, brand perceptions, behavioral and emotional connections to your product, and the motivation to buy. You’ll gain:
- Clear insight for key expansion categories, and strategies for how to reach those audiences with the most persuasive product and message
- A greater understanding of customer preferences in specific segments, as well as customer loyalty recommendations
- Identification of future growth opportunities—including product development—for the strategic use of your marketing budget
How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…
Bringing Clarity to a Complex Market: 55+ Communities, CCRCs / Life Plan Communities & Assisted Living In the US, there are 122 million Americans aged 55+. Many of them will soon be making decisions about various senior living options. To…
Capturing More Traveler Dollars & Demand with Food Tasting & Cooking Experiences In prior Insight to Action research, we learned that adding a recipe and a picture of an appealing dish drove reader and viewer engagement for topics as diverse…
43% of Adults Purchased a Toy this Year… for Themselves. Brands Like Disney, Pokémon & LEGO Change Course. Who are the ‘kidults’ outpacing all other segments in toy purchasing? Since at least 2022, adults purchasing toys for themselves have been…
Trends & Statistics Give Insight on 2024 Get-Togethers Examining these two related, yet different market segmentation examples of Super Bowl parties and At-Home Entertaining provides insight into segments that are important to several different industries, including food and beverage, housewares,…
For Americans, Wellness Goes Beyond Healthcare (And Unmet Needs Abound) What market segments spring to mind when you consider the market for wellness? To answer this question, let’s explore a constellation of market segmentation examples from three different wellness frameworks. …
2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…
Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of the US employment base, and numbers thirty million businesses, according to the…
Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….
Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.