Market Segmentation

After exploring and selecting the correct frame of reference for the demand space, market segments are created and grouped by common underlying needs. Insight to Action thoughtfully examines customer relationships, emerging segments, brand perceptions, behavioral and emotional connections to your product, and the motivation to buy. You’ll gain:

  • Clear insight for key expansion categories, and strategies for how to reach those audiences with the most persuasive product and message
  • A greater understanding of customer preferences in specific segments, as well as customer loyalty recommendations
  • Identification of future growth opportunities—including product development—for the strategic use of your marketing budget
Market Segmentation for Small Business
Market Segmentation for Small Business

Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of  the US employment base, and numbers thirty million businesses, according to the…

B2B Market Segmentation
B2B Market Segmentation

Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….

Market Segmentation for Nonprofit Organizations
Market Segmentation for Nonprofit Organizations

Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…

Market Segmentation and Targeting: Broad vs. Deep
Market Segmentation and Targeting: Broad vs. Deep

US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization?  How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…

The Case for More Meaningful B2B Market Segmentation

B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry.  For existing customers, further segmentation might include spending by product type, profitability…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.