Executive Summary: Drawing on observations from HubSpot’s UNBOUND conference and Insight to Action’s growth strategy consulting frameworks, this article examines how B2B AI SaaS companies can differentiate themselves in an increasingly crowded market. We discuss the competitive threat posed by…
Growth Strategy
Executive Summary: The TOTO brand has a well-articulated growth strategy, moving from its market dominance in Japan to converting the US market to WASHLETS, aka bidet toilet seats. TOTO brings its brand values of cleanliness and comfort to the world’s…
Executive Summary: Developing a growth strategy using an agreed-upon template is a major decision that requires organization-wide commitment, especially from leadership. This article covers increasing search interest in growth strategy, along with the business volatility that has only increased since…
Executive Summary: Gamer drinks are a particularly intriguing niche of the overall energy drink market, with a distinct customer segmentation, distribution structure and even product formulation (with tubs of powder more popular than ready-to-drink beverages). G FUEL, Gamer Supps and…
Executive Summary: US adoption of gluten-free diets has remained steady at 6-7% since 2018. However, revenue in the gluten-free market is annually growing at up to 9.7%. Three gluten-free growth strategy examples show how gluten-free is thriving in this challenging…
Executive summary: To understand the factors that affect growth strategy in 2025, three leading brands of value-added dairy milks are compared: Fairlife, a2 Milk, and LACTAID. The landscape of dairy versus plant milk is explored, with attention to the salient…
Executive Summary: NVIDIA, P&G and E.l.f. Beauty are diverse growth strategy examples with one key element in common: a focus on innovation. As market realities evolve, each of these companies have been ahead of the competition and enjoyed outsized growth…
Executive Summary: Selecting a growth strategy consulting firm requires careful evaluation of eight key factors to ensure strong alignment and effective outcomes. This framework emphasizes assessing a firm’s focus on growth strategy, the expertise and experience of its consulting team,…
Executive Summary: Driving growth is critical for brands and businesses. While organizations like McDonald’s follow a disciplined growth strategy framework around key pillars, others are more opportunistic. External events like COVID and tariffs can disrupt plans and require updates and…
Executive Summary: In this article, we describe the effects of GLP-1s on the food and beverage market by examining how different brands have approached marketing to GLP-1 users. Three growth strategy examples from Conagra, Danone, and Nestlé show that growth…