On the Road to Wrestlemania, Jey Uso Enjoys Status as Top Superstar In February, my 12-year-old sons received the birthday gift of a lifetime: tickets to WWE RAW live in Cincinnati. With a crowd of about 25,000, it was an…
Growth Strategy
The Accessible, Uncomplicated Cosmetic Brand that Draws Customers from Screen to Store Roses are red; cherries, too…A growth strategy example: Black Cherry products from the makers of Glossier You! In time for Valentine’s Day, Glossier has introduced a new limited…
P&G Cleans Up with Product Innovation that Targets 61%+ of Dishwashers As the market leader in the $3.8B dishwashing liquids category, Procter & Gamble’s Dawn brand faces a number of headwinds in the US dishwashing liquid market. This growth strategy…
How 64% of Ardent Americans Celebrate Love in 2025 In recent years, Valentine’s Day has become the fastest-growing US holiday in popularity. Let’s explore growth strategy examples in the biggest categories for Valentine’s Day: According to research by Numerator, all…
This Seemingly-Unassuming Shoe Fills the Closets of Comfort-Seekers Worldwide As a growth strategy example, Skechers Hands Free Slip-Ins has it all: In May 2024, while on a business trip to Phoenix, I bought my first pair of Skechers Hands Free…
3 Heartwarming Campaigns Build Trust with Pet Parents Chewy is the premier online pet supplies retailer, with 20.1 million active customers and $11.15 billion in sales for fiscal year 2023. Its growth strategy marketing approach is rooted in trust and…
Not the Nightmare Before Christmas: Halloween Lures Millennial and Gen Z Consumers to In-Store Shopping Halloween has morphed into a durably popular American holiday. For retailers, it’s a growth strategy marketing opportunity of Frankenstein proportions. During the spooky season, Halloween…
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
Video Game Players Get their Own Brands in the $63B Energy Drink Market Energy drinks are growing rapidly, at over 12% annually in the US. “Gamer drinks” have seen particularly strong growth strategy marketing efforts, but let’s start with an…
THC Beverages: Demographic Opportunities, Regulatory Challenges & Brand Differentiation This growth strategy marketing example is unexpected, mainly because of the product category involved: THC beverages. Companies must see much profit potential from consumers, because it’s a product that’s challenging to…