Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
Brand Strategy
Higher-Priced Fitness Clubs & Coworking Office Spaces Abound, But Does Membership Experience Measure Up? As subscription services become widespread, these brand strategy examples show that the cachet of being a “member” has declined over the years. As memberships have become…
As ‘Natural Lip Balm’ Becomes a Commodity Product, Burt’s Bees Creates Buzz with New Licensing Deals I was surprised to see Burt’s Bees-branded burp cloths in my granddaughter’s nursery recently. Isn’t Burt’s Bees a personal care products brand? Yes, it…
Ranking the Top 12 Elements that Build Brand Value Many organizations recognize the value of a coherent brand strategy framework. That’s because the brand strategy is foundational to recruiting and retention of employees, customer marketing, sales, customer experience, product design,…
Plus, 5 More Big-Brand Logo Launches Illustrate 2025 Design Trends In early 2025, the public broadly mocked Walmart for its highly-publicized new brand strategy marketing effort. In its PR release for a modest refresh of its brand identity, Walmart gushed:…
Join the Gilmore Girls in the “Give the Gifts that Show You Get Them” Campaign The holiday season is upon us, and with it, holiday advertising. The winter holidays are traditionally the most important time of the year in retail,…
From Selling $1 Lipstick to Generating $1B in Sales, Beauty Brand Earns Fastest-Growing Company Spot As a progressive brand strategy example, e.l.f. Cosmetics excels on every measure, from Gen Z customer loyalty to business results to social action. According to…
Leveraging Consumer Segments Who are Interested in Bold Flavors As an innovative brand strategy example, ketchup is not the first product that would typically come to mind. But Heinz is defying expectations with its Pickle Ketchup. Heinz is the market…
Griddlers Can Buy Endless Accessories from Smashburger Sets to Professional Breakfast Kits Blackstone Products released its flagship outdoor griddle in 2008 to great fanfare from grilling enthusiasts who were seeking new culinary experiences. In this brand strategy example, we’ll see…
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…