New Products

In today’s market, stagnation is never an option. Insight to Action partners with global brands to develop their innovation pipeline, ensuring that growth is consistent, attainable, and approached proactively. Typically related to the deployment of an underlying technical breakthrough or a recent acquisition, products can be:

  • Optimized and positioned to appeal functionally and emotionally to your target audiences
  • Aligned with your core business units, plans, and strategies
  • Integrated successfully into your profitability model to grow and increase your brand’s market opportunities
Naming Products: How Franklin Covey Created 4 Classics
Naming Products: How Franklin Covey Created 4 Classics

Created through a merger of Franklin Quest and Covey Leadership in 1997, the Franklin Covey brand is well known for training and supporting organizational products, particularly in the corporate or business market.  Product variety and distribution to multiple channels makes…

New Product Strategy: Scale with SGOAs
New Product Strategy: Scale with SGOAs

Individual New Product Development and Testing It’s a well-understood principle in new product strategy development that the Linus Pauling quote is accurate: “The best way to have a good idea is to have lots of ideas.”  Or in other words,…

New Product Ideas: Scotts MiracleGro Goes Natural
New Product Ideas: Scotts MiracleGro Goes Natural

New product idea development through applying innovative technologies is a proven method for growth. This historical example explores how Scotts leveraged a technology from a partner firm to develop natural new products. Scotts MiracleGro has a number of sustainability initiatives…

New Product Extension from Chef Boyardee
New Product Extension from Chef Boyardee

New Forms, Categories and Nutritional Benefits Today, ConAgra’s Chef Boyardee brand has expanded from its traditional base of beef ravioli in cans to new ingredients, additional flavors and new forms. The new product extensions include pasta made with cauliflower, pasta…

New Products Case Study: Scotts Bird Seed
New Products Case Study: Scotts Bird Seed

Driving Growth in a $2.2 Billion Market This historical new products case study finds relevance with today’s consumer. Wild bird feeding, always a popular hobby, appeals to consumers who are spending more time at home these days. Wild Bird Feeding…

B2B New Products: Disruptive Solutions that Promote Sustainability
B2B New Products: Disruptive Solutions that Promote Sustainability

McDonald’s and Allbirds Among Brands Benefiting from Innovative B2B Product Development What do used cooking oil and paint solvent have in common?  What about the McDonald’s and Allbirds brands? It all has to do with B2B new products. The cooking…

In an Amazon World, What’s a Product Innovator to Do?
In an Amazon World, What’s a Product Innovator to Do?

How Imitators, Amazon’s Choice and AmazonBasics Put Innovation at Risk For brands that are built on new consumer product innovation, Amazon is the retail juggernaut that cannot be ignored. Franklin Foer, writing in the Atlantic, reports: “Today, Bezos [Amazon founder…

M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth
M&M’s Smart Product Innovation Combines Consumer Insights with R&D for $169M Annual Sales and Pathway to Future Growth

M&M’s Caramel Wins New Product Pacesetter Award, a CPG Success Story Years in the Making In 2016, Mars M&M’s brand bet big on caramel, with a $100M investment in new manufacturing technology that allowed it to fill M&M’s with an…

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.