In today’s market, stagnation is never an option. Insight to Action partners with global brands to develop their innovation pipeline, ensuring that growth is consistent, attainable, and approached proactively. Typically related to the deployment of an underlying technical breakthrough or a recent acquisition, products can be:
- Optimized and positioned to appeal functionally and emotionally to your target audiences
- Aligned with your core business units, plans, and strategies
- Integrated successfully into your profitability model to grow and increase your brand’s market opportunities
A Framework for Product Development in Assistive Technology Today, we will be discussing three new product examples from the world of assistive technology (a term which includes everything from canes to cochlear implants). Assistive technology poses an economic opportunity for…
Perdue Takes the Chance that Air Fryers Are Here to Stay New product examples designed specifically for air fryers can be a risky decision for brands if consumers decide to move away from this kitchen appliance trend. But brands like…
Over Time, Will a Gaming Laptop be a Better Choice for All Consumers? Frustrated with the lack of reliability of the two most recent Lenovo ThinkPad laptops that I bought on Amazon in the past 18 months for business use,…
3 Actual Business Reasons for the Plethora of Pumpkin Spice Walking through my local grocery store in Southern California, the popularity of pumpkin spice flavor for limited edition new product examples is hard to miss. Whether it’s the Dunkin’ Donuts…
Can AI Aid Learning?… Instead of Encouraging Cheating? Right now, if you sit in on a conversation between two academics, unless the discussion is about university gossip or the papers everyone is writing, chances are it will be about the…
A New Generation of Games Brings in More People and Increases Enjoyment, Driving Market Growth While chess, checkers, Monopoly, Scrabble and Clue regularly top the lists of all-time and perennial best sellers, innovative new products examples are recognized as important…
A Less-than-Novel Ice Cream Novelty May Yet Find Market Success With summer just around the corner, my thoughts stray ahead to the enjoyment of one of my favorite desserts on hot, humid days – ice cream. Let’s get our imaginations…
An Old Product Released Anew Becomes a Short-Form Video Sensation YouTube would really like it if I would watch more short-form videos. Its algorithm pushes shorts relentlessly, and their phone app in particular is set up to channel viewers towards…
Noise-Canceling Earplugs Amplify 2 Market Trends Our latest new product example is Loop earplugs, a soft silicone product that claims to filter out background noise while leaving speech or music perfectly audible. They are designed in fun colors, ideally unobtrusive…
5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.