Positioning begins with identifying and understanding the target and potential markets your organization is not currently reaching. Insight to Action carefully evaluates influential category trends, emotional and functional benefits, as well as the most compelling reasons and rationale for customer buy-in and adoption in order to:
- Help you differentiate your marketing platform to reach, or more effectively, target specific groups
- Best position your product or brand with compelling reasons to buy
- Create a value proposition for how your product or brand meets your target market’s unique challenges
The “X-Factor” is the Secret Spice that Sets These 5 Brands Apart from the Crowd The global value of the meal kit delivery services’ market is expected to reach $65 billion by 2030. In today’s article on positioning strategy marketing,…
Authentic Corporate Headshots & LinkedIn Activity Help Employees & Stakeholders Feel Connected to Leaders Like it or not, modern CEOs need to develop a clear CEO positioning strategy and execute against this to meet employee expectations of being connected, transparent…
The Surprising Rise of Helldivers 2 is Only Matched by its Rapid Decline The strengths and weaknesses of Helldivers 2’s positioning strategy marketing arguably explain both its initially shocking success and recent rapid decline in its concurrent player base. It…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Travel is Heating Up! 40% of Americans Plan to Take More Trips in 2024 Americans just love taking summer family vacations. Kids are out of school, and it’s time to enjoy beautiful weather in most of the country. These positioning…
TikTok Trends Influence Luxury Shoppers to Clean Up with Value Brands This Positioning Strategy Template helps value brands understand how to attract consumers who seek luxury experiences. There are three key elements: I am too lazy to get my hair…
Larian Studio’s Landmark Video Game May Change Industry Expectations Forever When you consider Larian Studio’s critical and commercial success with Baldur’s Gate 3 (2023) in the context of the video game RPG genre, it is clear it had excellent positioning…
Turning a Product Improvement into Price Premium, Value-Added Feature Usually, when I send my husband to the store to buy a specific item, I am reminded of the wide selection of features available when he comes home with a “near…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.