Organizational growth stems from innovation and ingenuity. Innovation strategies require research, or “drill sites,” defined as the intersection of benefits sought by the target customer segments for specific use requirements. Insight to Action helps your brand leverage its most viable opportunities, providing a roadmap leading to customer value and differentiation. An effective innovation strategy:
- Defines market potential for reaching current targets more successfully, as well as for effectively and profitably penetrating new markets
- Uncovers the full essence of your product, highlighting core benefits and characteristics capable of driving the success of a global brand
- Produces new, substantial revenue streams for your organization, as well as the ultimate competitive edge: uniquely filling a gap or developing arena in the market.
Can Valve Compete with Nintendo? And Its New Imitators? In addition to its normal approach of selling video game software, Valve moved into selling gaming hardware in 2020, with its release of the Steam Deck. In 2023, Valve released the…
With 27 Larger & Smaller Firms to Consider, We Help Navigate Your Best Choices Innovation strategy is a top growth focus for business leaders, ranking as the second-highest priority this year for executives, behind overall growth strategy. And there are…
Research Shows Growth Strategy & Innovation Strategy Lead the List The top 10 topics on business leaders’ minds for 2024 are an interesting mix. The leaders we polled are in the Insight to Action network, from a range of industries…
4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
Choosing the Right Firm Empowers You to Answer Critical Innovation Questions Innovation strategy consulting overlaps with innovation consulting, with both focused on delivering new products. The consulting outputs vary considerably, however. When selecting an innovation strategy consulting firm, there are…
The American Lawn Thrives Anew with Sustainable Maintenance As the weather warms up, my thoughts turn to the days ahead when the grass will grow green and long. Like many, I love the smell of freshly mown grass. However, increasing…
From Netflix to a Store Near You? What are S’noods? Not to be confused with the snood, a kind of “traditionally female headgear,” S’noods is an emerging snack brand that combines snackable portability with the comfort and nostalgia of a…
A Theme Park Inside a Mall? It’s Brilliant. How can you make use of your environment? The Nickelodeon Universe theme park provides a great innovation strategy example, leveraging the climate of the region, its specific location inside the Mall of…
Smart Product Positioning Takes the PS5 from 2020 to Today This innovation strategy example shows that, sometimes, simplicity works. It can be wise to release different versions of the same product at different price points, based on whether they possess…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.