Competitor Analysis

Insight to Action offers a competitive assessment of 3-5 key competitors within your target market. By evaluating target customers, brand positioning, product and service offerings, innovation pipelines, marketing spend levels, growth, and additional business capabilities of related brands, our intelligence enables you to:

  • Gain a deeper understanding of your competitors’ actions and anticipated future moves
  • Create a competitive advantage over key competitors in highly sought-after market spaces
  • Out-perform competitors with new and more clearly-targeted products and services
Competitor Analysis Examples: 3 Use Cases
Competitor Analysis Examples: 3 Use Cases

Out-Smart the Competition, Starting Now Irrespective of the category a business plays in, knowing the competition and building strategies that will out-smart the competition is critical to gaining and retaining dollar share.  These three competitive analysis examples from past Insight…

Competitor Analysis Examples in US Women's Fashion
Competitor Analysis Examples in US Women’s Fashion

3 Brands Compete for the Same Customers but with Widely Different Strategies With these three competitor analysis examples, the fashions may look very similar, but each brand’s competitive approach is widely different. One brand is strictly online, while the others…

Competitor Analysis Template: Do You Want One?
Competitor Analysis Template: Do You Want One?

4 Top Questions about Competitor Analysis Answered If you’re reading this, you’re likely looking for the answers to one of four related questions: what is a competitor analysis template, what are examples of one, why would you want one, and…

Competitor Analysis Template: Fruit is Serious Business
Competitor Analysis Template: Fruit is Serious Business

Sun Pacific Sees Growth from Brands like Cuties & Mighties Founded by Berne Evans in 1969, Sun Pacific Marketing Cooperative is a leading portfolio player in the fresh produce industry across multiple product categories, including table grapes, kiwis and citrus. …

Competitor Analysis Template for the Food Industry
Competitor Analysis Template for the Food Industry

McCain Foodservice Competitor Analysis Case Study The $659 billion foodservice industry is transforming all aspects of operations. This competitor analysis template shows how the industry is changing everything in response to consumer demand. One significant demand change is having an…

Competitor Analysis Template: 3 Key Questions
Competitor Analysis Template: 3 Key Questions

Before Getting Started, Get Answers A competitor analysis is a useful tool that can help companies better understand the market landscape they play in and identify potential opportunities for their brands.  There are many websites that provide competitor analysis templates…

Competitor Analysis Framework Benefits from Market Strategy Approach
Competitor Analysis Framework Benefits from Market Strategy Approach

4 Steps to Reach Your Best Competitive Position For many brands, assessing the competition with a competitor analysis framework is helpful to develop a winning strategy for an existing or new brand. Step 1 of Market Strategy Approach to Competitor…

Competitor Analysis Examples: Developing Winning Strategies
Competitor Analysis Examples: Developing Winning Strategies

Mayo and Cheese Brands Outsmart the Competition Two competitor analysis examples show how these brands teased out winning sales and marketing strategies. A competitor analysis can provide foundational information necessary to outpace your competition and drive brand differentiation.  There are…

Competitor Analysis Framework: Know Your Competition and Identify Opportunities
Competitor Analysis Framework: Know Your Competition and Identify Opportunities

2 Tried-and-True Methods for Improving Your Competitive Position A competitor analysis framework provides a structured way to go about researching and understanding the competitive landscape.  For any brand, knowing who the competition is and what they are doing is important….

Market Research Strategy Services with Impactful, Real-World Results

Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.