The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Projected to Grow from $3B to $19B in the Next 12 Months Like other organizational executives, the leaders in our Southern California Vistage peer advisory group are actively evaluating and deploying AI in their organizations. To make this research easier,…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Griddlers Can Buy Endless Accessories from Smashburger Sets to Professional Breakfast Kits Blackstone Products released its flagship outdoor griddle in 2008 to great fanfare from grilling enthusiasts who were seeking new culinary experiences. In this brand strategy example, we’ll see…
Microsoft’s Xbox Game Pass Attempts to Follow Netflix Success as an Entertainment Subscription Service It’s a dynamic time for pricing strategy examples in media and entertainment with the proven financial value of subscription services and recurring revenue. We recently explored…
A Framework for Product Development in Assistive Technology Today, we will be discussing three new product examples from the world of assistive technology (a term which includes everything from canes to cochlear implants). Assistive technology poses an economic opportunity for…
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
US Consumers Spend $10.6B More on Mom than Dad The National Retail Federation (NRF) reports that US consumers expect to spend $33.5 billion on Mother’s Day in 2024. Compare that with the $22.9 billion spent on Father’s Day last year,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
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