Capturing More Traveler Dollars & Demand with Food Tasting & Cooking Experiences In prior Insight to Action research, we learned that adding a recipe and a picture of an appealing dish drove reader and viewer engagement for topics as diverse…
Market Segmentation
43% of Adults Purchased a Toy this Year… for Themselves. Brands Like Disney, Pokémon & LEGO Change Course. Who are the ‘kidults’ outpacing all other segments in toy purchasing? Since at least 2022, adults purchasing toys for themselves have been…
Trends & Statistics Give Insight on 2024 Get-Togethers Examining these two related, yet different market segmentation examples of Super Bowl parties and At-Home Entertaining provides insight into segments that are important to several different industries, including food and beverage, housewares,…
For Americans, Wellness Goes Beyond Healthcare (And Unmet Needs Abound) What market segments spring to mind when you consider the market for wellness? To answer this question, let’s explore a constellation of market segmentation examples from three different wellness frameworks. …
2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…
Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of the US employment base, and numbers thirty million businesses, according to the…
Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….
Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…
US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization? How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives. This category analysis was then translated to prioritized customer targets…