Start with Online Channel Strategy With many consumers expecting to start their initial investigation and shopping online, brands have little choice but to invest in an online channel strategy. And, even for a small business, keeping a mobile app and…
Channel Strategy
Channel Strategy Challenge The Insight to Action team was asked by Holganix, a soil amendment company, to develop a go-to-market channel strategy. Their theme for the year was “Probability, Simplicity and Leverage,” and there was a desire to achieve focus…
Channel Strategy Choices are Necessary Decisions One of my former partners used to say that the essence of channel strategy is the discipline required to make choices: what to do and what not to do. For instance, most businesspeople agree…
With the impact of COVID-19, 2020 stands out as the biggest year on record for organizations to change their channel strategy. This builds on a longer-term multi-year trend, with many already focused on growing their online channel business. Online Share…
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the…