The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Projected to Grow from $3B to $19B in the Next 12 Months Like other organizational executives, the leaders in our Southern California Vistage peer advisory group are actively evaluating and deploying AI in their organizations. To make this research easier,…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Griddlers Can Buy Endless Accessories from Smashburger Sets to Professional Breakfast Kits Blackstone Products released its flagship outdoor griddle in 2008 to great fanfare from grilling enthusiasts who were seeking new culinary experiences. In this brand strategy example, we’ll see…
Microsoft’s Xbox Game Pass Attempts to Follow Netflix Success as an Entertainment Subscription Service It’s a dynamic time for pricing strategy examples in media and entertainment with the proven financial value of subscription services and recurring revenue. We recently explored…
A Framework for Product Development in Assistive Technology Today, we will be discussing three new product examples from the world of assistive technology (a term which includes everything from canes to cochlear implants). Assistive technology poses an economic opportunity for…
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
Video Game Players Get their Own Brands in the $63B Energy Drink Market Energy drinks are growing rapidly, at over 12% annually in the US. “Gamer drinks” have seen particularly strong growth strategy marketing efforts, but let’s start with an…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
But, Following a Smart Customer Needs Segmentation, the Number of Netflix Users Continues to Grow In 2022, I paid $16.73/month for ad-free Netflix, where I routinely enjoyed such entertainment as The Witcher, Bridgerton and The Great British Baking Show. Now,…
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