The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Microsoft’s Xbox Game Pass Attempts to Follow Netflix Success as an Entertainment Subscription Service It’s a dynamic time for pricing strategy examples in media and entertainment with the proven financial value of subscription services and recurring revenue. We recently explored…
A Framework for Product Development in Assistive Technology Today, we will be discussing three new product examples from the world of assistive technology (a term which includes everything from canes to cochlear implants). Assistive technology poses an economic opportunity for…
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
Video Game Players Get their Own Brands in the $63B Energy Drink Market Energy drinks are growing rapidly, at over 12% annually in the US. “Gamer drinks” have seen particularly strong growth strategy marketing efforts, but let’s start with an…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
But, Following a Smart Customer Needs Segmentation, the Number of Netflix Users Continues to Grow In 2022, I paid $16.73/month for ad-free Netflix, where I routinely enjoyed such entertainment as The Witcher, Bridgerton and The Great British Baking Show. Now,…
US Consumers Spend $10.6B More on Mom than Dad The National Retail Federation (NRF) reports that US consumers expect to spend $33.5 billion on Mother’s Day in 2024. Compare that with the $22.9 billion spent on Father’s Day last year,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
Can Valve Compete with Nintendo? And Its New Imitators? In addition to its normal approach of selling video game software, Valve moved into selling gaming hardware in 2020, with its release of the Steam Deck. In 2023, Valve released the…
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