The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Video Game Players Get their Own Brands in the $63B Energy Drink Market Energy drinks are growing rapidly, at over 12% annually in the US. “Gamer drinks” have seen particularly strong growth strategy marketing efforts, but let’s start with an…
Edgy Beverage Brand Seeks to Resurrect Profitability from $431M+ Lifetime Sales Los Angeles-based beverage brand Liquid Death is driving rapid growth through its irreverent and differentiated positioning strategy marketing. Founder and CEO Mike Cessario drew upon his advertising agency and…
But, Following a Smart Customer Needs Segmentation, the Number of Netflix Users Continues to Grow In 2022, I paid $16.73/month for ad-free Netflix, where I routinely enjoyed such entertainment as The Witcher, Bridgerton and The Great British Baking Show. Now,…
US Consumers Spend $10.6B More on Mom than Dad The National Retail Federation (NRF) reports that US consumers expect to spend $33.5 billion on Mother’s Day in 2024. Compare that with the $22.9 billion spent on Father’s Day last year,…
Brides of All Kinds Need Options When it Comes to Prices & Planning Since I received a small piece of jewelry around Valentine’s Day (see my related article on Jewelry Pricing Strategy Examples), I have been in the wedding-planning market,…
Can Valve Compete with Nintendo? And Its New Imitators? In addition to its normal approach of selling video game software, Valve moved into selling gaming hardware in 2020, with its release of the Steam Deck. In 2023, Valve released the…
Will Walmart & Target Win Big as Amazon Switches Focus to Temu & Shein? In its positioning strategy marketing, Amazon has typically aligned itself with big box competitors, like Walmart and Target. But big changes are happening at the retail…
Online or 3rd Party Wholesale Brands Expand IRL (In Real Life) After noticing a brand we’ve worked with opening its first retail stores in 2023 (from starting online and in catalogs), we became curious about other brand strategy examples that…
With 27 Larger & Smaller Firms to Consider, We Help Navigate Your Best Choices Innovation strategy is a top growth focus for business leaders, ranking as the second-highest priority this year for executives, behind overall growth strategy. And there are…
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