The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
My firm, Insight to Action, was challenged by a B2B food ingredient client to create a category analysis of the global reduced sodium market that includes both overt and stealth initiatives. This category analysis was then translated to prioritized customer targets…
Shifting Demand Means Choosing Between Non-GMO and Organic Market Strategies Won’t Come Naturally Organic has been a food trend for many years, and most food brands have a market strategy perspective on the issue, ranging from actively dismissing organic to…
Alkaline batteries aren’t exciting. They aren’t advanced. And they aren’t a growing market. But batteries also aren’t going away. Devices like remote controls, smoke alarms, flashlights and toys still use plenty of battery power. P&G’s Duracell looked on the bright…
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically…
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views…
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service…
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate commercial results (e.g., within the next six months) and to avoid long-term market strategy and strategic planning. While top executives…
It has never been easier to be a lifelong learner than it is today. Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes). For example, for learners who need to brush up…
I recently caught up with Nancy Shea who shared her expertise on “Leading for Innovation” at the Innovation Leaders Forum in Boston on April 3, 2014. Shea brings over fifteen years of transformational leadership experience, including traditional consumer products with…
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