The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
A recent SNL skit on Millennials humorously portrays the workplace generation gap, with Millennials (defined as “twenty-somethings”) expressing their expectations for career advancement. What A Difference 5 Years Can Make Often overlooked, however, is that during their 20s, Millennials transition through dramatically…
Beauty is big and growing—this $60.58 billion industry has doubled since 2003. Women are very interested in learning about and trying new techniques and products. On YouTube, Beauty is the #2 channel, after music. Beauty is also democratic—92% of YouTube video views…
Intuit’s Global B2B Market Strategy Brings QuickBooks to the World Intuit, along with its QuickBooks brand, is known for turning customer insights and technology advances into smart market strategy. Using the power of cloud computing and software as a service…
Recently, through work with my firm Insight to Action, I’ve noticed a troubling B2B pattern: management’s desire to focus on immediate commercial results (e.g., within the next six months) and to avoid long-term market strategy and strategic planning. While top executives…
It has never been easier to be a lifelong learner than it is today. Free, 24/7 access is available to classes on a wide variety of subjects through MOOCs (massive open online classes). For example, for learners who need to brush up…
I recently caught up with Nancy Shea who shared her expertise on “Leading for Innovation” at the Innovation Leaders Forum in Boston on April 3, 2014. Shea brings over fifteen years of transformational leadership experience, including traditional consumer products with…
At Pennovations in Chicago, Bernhard Kappe of Pathfinder Software and the Chicago Lean Startup Circle spoke about the importance of getting customer and market input into the business plan. As you can see, the visual he used to illustrate a plan’s first contact with customers neatly…
When a firm has a product capable of being marketed to the food industry as a whole, developing a segmentation strategy is the only way to succeed. This year, a global food supplier asked us to work with them to…
Segmenting for Scent-Lovers Reaches 40% of Consumers When Procter & Gamble first launched Febreze as an odor-eliminating product, it failed. In The Power of Habit, Charles Duhigg relates the story of how Febreze came back. Consumer psychologists learned that consumers didn’t…
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