4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
Innovation Strategy
New Products Try to Treat Millennial & Gen Z Taste Buds Today’s innovation strategy example explores the rise of spicy food and how legacy brands are responding to this trend in 2023. Personally, I hated spicy food as a child,…
Choosing the Right Firm Empowers You to Answer Critical Innovation Questions Innovation strategy consulting overlaps with innovation consulting, with both focused on delivering new products. The consulting outputs vary considerably, however. When selecting an innovation strategy consulting firm, there are…
Can Valve Compete with Nintendo? Does it Want To? In addition to its normal approach of selling software, Valve has moved into selling hardware: the company released the Steam Deck in 2022. The Steam Deck is a handheld device that…
The American Lawn Thrives Anew with Sustainable Maintenance As the weather warms up, my thoughts turn to the days ahead when the grass will grow green and long. Like many, I love the smell of freshly mown grass. However, increasing…
From Netflix to a Store Near You? What are S’noods? Not to be confused with the snood, a kind of “traditionally female headgear,” S’noods is an emerging snack brand that combines snackable portability with the comfort and nostalgia of a…
A Theme Park Inside a Mall? It’s Brilliant. How can you make use of your environment? The Nickelodeon Universe theme park provides a great innovation strategy example, leveraging the climate of the region, its specific location inside the Mall of…
Smart Product Positioning Takes the PS5 from 2020 to Today This innovation strategy example shows that, sometimes, simplicity works. It can be wise to release different versions of the same product at different price points, based on whether they possess…
The Story of Focusmate and Body Doubling Innovation strategy is all about identifying opportunities to fill gaps in the marketplace. Focusmate, a five-year-old startup founded by CEO Taylor Jacobson, is attempting to do just that. Jacobson was working as an…
“A-B-C, Easy as 1-2-3!” and SGOA With the challenges around global supply chain, pricing shocks, war impacts and COVID disruption, many leaders we know have been fully engaged with navigating the current situation and next 12 months. Leaders are looking…