The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
The popularity of handheld snacks and mini meals has been growing in the United States for several years, driven by new eating patterns. This growth strategy case addresses how consumers are enjoying more mini meals and grazing, partially due to…
Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of the US employment base, and numbers thirty million businesses, according to the…
Enterprise organizations, defined as those with 5,000+ employees, are typically “lower performers” on measures of software delivery and operational performance. Within the approximately 3,500 US-based enterprise organizations (between commercial companies and government), there are large variations in scale by firm…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
Banking Growth Strategy Starts with B2B Market Segmentation Business to business (B2B) market segmentation of corporate banking customers for a large regional bank was used as a critical component to creating the growth strategy for this line of business (LOB)….
Good Humor Breyers Deploys Growth Strategy Roadmap Based on a Comprehensive Factbase According to the IFDA, the average American consumes more than 23 pounds of ice cream per year. With that much demand, there is always interest in healthy or…
Ounce of Prevention Fund’s Market Segmentation Delivers Market segmentation for non-profit organizations must consider a complex array of stakeholders. These organizations often have a broad scope of services and interact with: private donors foundations program participants program staff volunteers local…
Simply put, there are four alternatives when determining what growth strategy combines new markets. Each situation is different, but we start off with this framework: Base, legacy focus: current markets, current products/services Offerings expansion only: current markets, new products/services Market…
US Foodservice Market Segmentation and Targeting Example What’s the target market for your organization? How important is understanding the overall market, compared with understanding a smaller niche in depth? In market segmentation and targeting, there’s often a tension between broadening…
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