The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Tapping into the $5B Plant-Based Food and Beverages Market Most brands need to perform a customer segmentation update periodically, to account for changes in consumer behavior, market trends and business realities. This case study shows how Silk transformed from soy…
McDonald’s and Allbirds Among Brands Benefiting from Innovative B2B Product Development What do used cooking oil and paint solvent have in common? What about the McDonald’s and Allbirds brands? It all has to do with B2B new products. The cooking…
Broad Appeal Creates Need for Brand Strategy Guidelines This Quaker brand strategy case study shows that robust research can uncover surprising areas for brand extension. Managing the brand as a highly valuable asset calls for expansion within guidelines. Quaker: Case…
Frozen Food Brands are Taking a Bite out of this 57 Million Student Market Opportunity It’s never been a better time for brands to develop disruptive innovation strategy than now. For Millennial parents, their world is filled with disruption, especially…
Headquartered in Italy, Barilla is a world leader in pasta and pasta sauce. Here in the United States, Barilla is a relatively new brand, establishing itself in 1996 and rapidly growing to be the market leader in pasta, popularizing “al…
Category Frame of Reference Comes First: Convenience Store Innovation Strategy Matrix Example When it’s time to define a long-term innovation strategy matrix, start with the foundational questions, “What’s our frame of reference? Which category should we focus on?” Selecting an…
Tropicana Case Example Shows Brand Extension Research is Valuable for any Brand After PepsiCo acquired Tropicana, research indicated that there were clear good and bad choices for brand extensions. Brand Building Drives Value Brand building is essential, whether your organization…
With COVID disruption of demand, supply and how and where work is done in 2020, the focus for many is on managing near-term costs, cash flow to cover operating costs (especially labor costs), and near-term revenue. Many business leaders are…
To Manage Global Equities, Brand Strategy Framework is Key To tailor to local market needs, McDonald’s employs different advertising executions in different countries. We worked with a global team to develop a core equity brand strategy framework for the six…
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