The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
The Planning Concept that Remains In-Demand with $500M+ Companies Despite their supposed “death,” 3-to 5-year strategic plans that are expressed in a one-page strategic plan template are popular among our corporate clients. The popularity of the one-page strategic plan template…
Plus, Pro Tips from Positioning Experts Developing an effective brand positioning strategy is essential for both business to consumer (B2C) and business to business (B2B) brands. The four requirements for a powerful brand positioning strategy include: target frame of reference…
It’s Time for B2B to Evolve Many business to consumer brands (B2C) identify their target customer segments with customer segmentation analysis. Advanced analytics are used by eCommerce companies to segment the customer databases, and promote the right message, offer, or…
Should Comparative Ratings be Your Main Focus? Since consumers place significant trust in popular comparative ratings, it may seem that a brand messaging strategy that extols the superiority of the product or service’s benefits (or attributes) leveraging the comparison is…
A Bright Future for Major Sunscreen Brand Sun protection or sunscreen is a large market in the US, with over $1B in sales. Banana Boat presents an illuminating brand positioning case example. Related products, such as self tanners and after…
Sponsor Organization: Vistage
Date & Time: Wednesday August 4, 2021; 8am-1pm PST
Location: Virtual
Speaker: Alex Chausovsky, ITR Economics
Speaker: Joe Galvin, Chief Research Officer, Vistage
Customer Segmentation Strategy in B2C: Analytically Based For many online B2C companies, a robust customer segmentation strategy developed with advanced analytics is a standard operating procedure. Marketing, product and analytics work together to create new offers and messaging campaigns. Today,…
At the Start of the Customer Journey, How Does your Brand Compare? Nearly all shoppers begin their product search online, whether they are B2B or B2C customers. This reality means that brand strategy online is a must for every single…
Our Proven Process to Unite Teams and Set the Stage for Growth A growth strategy template is a useful tool for any team who is developing a three to five-year growth strategy. Completing the template, or as we call it…
Market Research Strategy Services with Impactful, Real-World Results
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