The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Sponsor Organization: Vistage
Date & Time: Wednesday August 4, 2021; 8am-1pm PST
Location: Virtual
Speaker: Alex Chausovsky, ITR Economics
Speaker: Joe Galvin, Chief Research Officer, Vistage
Customer Segmentation Strategy in B2C: Analytically Based For many online B2C companies, a robust customer segmentation strategy developed with advanced analytics is a standard operating procedure. Marketing, product and analytics work together to create new offers and messaging campaigns. Today,…
At the Start of the Customer Journey, How Does your Brand Compare? Nearly all shoppers begin their product search online, whether they are B2B or B2C customers. This reality means that brand strategy online is a must for every single…
Our Proven Process to Unite Teams and Set the Stage for Growth A growth strategy template is a useful tool for any team who is developing a three to five-year growth strategy. Completing the template, or as we call it…
The Book Industry Turned Topsy-Turvy (Again) Customer segmentation strategy in the book industry hasn’t changed for decades, even while the rest of the industry has been up-ended. The US print book market grew 8% as measured by units in 2020,…
Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
OurTime, Knackstor, J. Jill and AARP Grow by Targeting Boomers Customer segmentation examples using age of the consumer as the starting point are found in many categories. For instance, financial services organizations regularly target consumers ages 55+, who on average…
Riot, Peloton, Zoom, Costco, Amazon and Instacart Drive Strong Growth Brand strategy is on the mind of executives as a top focus and priority in 2021. There’s good reason for executives to look for current brand strategy examples and to…
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
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