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Insight to Action Expands Team with Maria Gracia as Project Director

Insight to Action Expands Team with Maria Gracia as Project Director

Growth Strategy Consulting Firm Staffs Up for Expansion

EL SEGUNDO, CA – MAY 25, 2021 – Insight to Action has hired Maria Gracia as Project Director to oversee project management, working with consulting teams of analysts, and qualitative and quantitative research firms. Gracia has over 10 years of brand strategy experience working with corporate brands, including Kraft Heinz Company, Target, McDonald’s, and State Farm.  Gracia is also a successful entrepreneur.

Gracia joins Insight to Action after her latest role as Strategic Deployment Lead for NielsenIQ, a leader in global data analytics and omnichannel measurement. In her seven years at Nielsen, Gracia was chosen for a series of roles with increasing responsibility, including Global Client Success Director and Innovation Product Strategy & Development Director.    

Gracia will lead client engagements, create content, and enable practices to empower remote-friendly work for client and Insight to Action consulting teams.   

Gracia says:

“I’m delighted to be joining Insight to Action and its team of vibrant and creative individuals.  The brand and growth strategy questions that we address are challenging and highly engaging. The Insight to Action organizational values of collaborative partnership, growth-focus, adaptive processes, data-driven and adaptive mindset resonate with me. I’m also enjoying writing about topics like messaging strategy, with The Nugget case study.”

Insight to Action Managing Principal Michal Clements,

“Gracia will play a leading role as Project Director. We are excited to bring her ideas to life.”

Gracia’s areas of expertise include brand equity expansion, customer segmentation and targeting, portfolio optimization, new product development, and global brand governance.  Maria has worked in a variety of industries, including consumer packaged goods, financial services, education, retail, information services and media.