The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Let’s Keep it Clean: Different Priorities for Moms, Dads, Women and Men During COVID lockdowns, housework and homes were thrust into the limelight. An updated customer segmentation case study for housework and home improvements is essential, and investigating gender…
Is Your Brand Set Up for Success with Gen Z? Gen Z is the generational group born between 1996-2010, which makes them currently aged 11-25. Their direct estimated buying power is over $140 billion, and their additional indirect influence on…
Berry Big Growth: Can You Believe this Berry Company Has Grown 15% Annually for 30 Years? Driscoll’s berries are an intriguing growth strategy case study. In our family, we’re big berry eaters year-round, and are partial to strawberries, raspberries, and…
2 Travel Brands Take Different Roads: Who Will Win? Both Airbnb (Air Bed and Breakfast) and VRBO (Vacation Rentals by Owner) are digital platforms that facilitate online booking of short-term private vacation rentals. These two brand strategy examples show different…
Getting Help with the Brand Leader’s #1 Job In 2020, many brand leaders focused on the short term: delivering the company’s top-selling items by addressing supply and manufacturing constraints, along with increased selling online. While these issues are important to…
Answer These Key Questions to Drive Brand Growth Here’s a very simple but powerful brand strategy template that I have seen generate great results because it takes a customer-centric approach to brand strategy and enables alignment across the organization to…
Growth Strategy Consulting Firm Staffs Up for Expansion EL SEGUNDO, CA – MAY 25, 2021 – Insight to Action has hired Maria Gracia as Project Director to oversee project management, working with consulting teams of analysts, and qualitative and quantitative…
7 Steps to Make Your Growth Strategy More than the Sum of its Cross-Functional Parts If your organization needs to develop a powerful growth strategy framework, a typical starting point for many is to assemble a cross-functional team to tackle…
Brand Messaging Strategy Case Study: The Nugget When COVID hit, there was one product that made it on to my list – the Nugget. It’s a couch for kids that can be configured into forts and promises endless hours of…
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