The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
This $30B Market Requires Serious Study Back-to-school is the second-busiest time of the year, presenting a large opportunity for retail and manufacturer brands to capture share using a compelling brand strategy template. In 2021, back-to-school US retail spending will top…
Excitement Over In-Person Learning Drives Early Start to Back-to-School Shopping Season Although it feels like school just ended, retailers are already gearing up for back-to-school with uniforms on full display and back-to-school online deals. Back-to-school is retail’s second biggest spending…
Goop, Rachael Ray, Pepsi and Newman’s Own Celebrity food brands are an evergreen area, with three overall brand strategy approaches to explore. These brand strategy examples demonstrate each approach. Celebrity Food Brand Strategy Examples Approach 1: Celebrity Endorser or “Face,”…
From Fact-Finding to Organizational Alignment, Here’s How to Grow Your Company Having a sustainable growth strategy is critical to any company’s success. According to the Bureau of Labor Statistics, 20% of new businesses fail within the first year, and 50%…
23% Growth for Ubiquitous Tortilla Brand Tortilla market leader Gruma, with its Mission and Guerrero brands, is a good illustration of using a successful food growth strategy framework. Tortillas are growing in the US, both in retail and foodservice, and…
4 Essential Elements of a Brand Strategy Framework (and the Power of Socialization) There are core components to a brand strategy framework that are foundational. No matter how unique your company or brand, these should not be overlooked. Here is…
Americans Are Ready to Travel: Get Insight into the “Perfect Trip” for Different Customer Segments With many Americans immunized, and travel restrictions lifting, vacation plans are top of mind for many households. The family’s chief vacation planning officer is…
Compare Brand Strategy Consulting Firms on These 4 Factors Can brand strategy consulting increase the odds of success for new products? While over 30,000 new products enter the US market each year, only 30% of new products will actually succeed…
When to Work on Growth Strategy… And When Not To Why are you thinking of investing the time and energy to develop a growth strategy for your organization? What is the purpose behind following a disciplined growth strategy template? …
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