The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
2 Travel Brands Take Different Roads: Who Will Win? Both Airbnb (Air Bed and Breakfast) and VRBO (Vacation Rentals by Owner) are digital platforms that facilitate online booking of short-term private vacation rentals. These two brand strategy examples show different…
Getting Help with the Brand Leader’s #1 Job In 2020, many brand leaders focused on the short term: delivering the company’s top-selling items by addressing supply and manufacturing constraints, along with increased selling online. While these issues are important to…
Answer These Key Questions to Drive Brand Growth Here’s a very simple but powerful brand strategy template that I have seen generate great results because it takes a customer-centric approach to brand strategy and enables alignment across the organization to…
Growth Strategy Consulting Firm Staffs Up for Expansion EL SEGUNDO, CA – MAY 25, 2021 – Insight to Action has hired Maria Gracia as Project Director to oversee project management, working with consulting teams of analysts, and qualitative and quantitative…
7 Steps to Make Your Growth Strategy More than the Sum of its Cross-Functional Parts If your organization needs to develop a powerful growth strategy framework, a typical starting point for many is to assemble a cross-functional team to tackle…
Brand Messaging Strategy Case Study: The Nugget When COVID hit, there was one product that made it on to my list – the Nugget. It’s a couch for kids that can be configured into forts and promises endless hours of…
3 Innovative Companies: Harry’s, P&G and Chobani These three growth strategy examples show a variety of diverse growth possibilities. There are many strategies companies can employ to drive growth, such as: launch brand extensions create new products expand into new…
When to Bring in Outside Experts, such as Brand Strategy Consultants Brand Strategy is the #1 priority topic for our clients in 2021. Effective brand strategy development helps a brand command a price premium over lesser brands, private label or…
3 Questions to Ask When You Are Considering a New or Updated Customer Segmentation Given long-term impact and considerable investment, there are three questions for your brand to consider when exploring a customer segmentation consulting partner. A quantitative customer segmentation…
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