The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Despite Valuable Brand Equity, Revenues are Falling Last year, we published a Quaker brand strategy case study. Since then, this valuable equity has underperformed in the market, despite considerable strength with consumers. Our Quaker brand strategy case study update provides…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…
4 Steps Identify Critical Sources to Leverage A customer segmentation framework, coupled with a need state segmentation is a powerful tool that can help business leaders hone-in their communication, portfolio, and new product strategy. Customer segmentations essentially group people into…
Patagonia, Arc’teryx, REI & Moosejaw Are Leaders with Distinct Positioning Strategies Nine well known outdoor brands illustrate how a positioning strategy template varies by brand, even when in the same category. For each brand, we’ll review the five interdependent pieces…
10 Key Questions to Drive Growth for Your Brand Following a customer segmentation template enables business leaders to better understand the different types of customer demand that exist for their category and brand. There are many different types of dimensions…
Positioning Framework: Why Having a Strong Positioning Matters Having a strong positioning is critical to establishing a successful brand. It is the articulation of what sets your brand apart from the competition in the mind of target consumers. A positioning…
Before Choosing the Obvious Firm, Think About Who Does the Work and How You’ll Work Together There is much time and attention focused on which growth strategy consulting firm to work with.The obvious choice for growth strategy consulting comes from…
It’s Not a Cooler. It’s the Promise of Adventure Recently, I was inspired to dive into a brand strategy case study for premium cooler brand YETI. With 19% growth in 2020, the brand must be doing something worth studying. I…
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