The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
A Theme Park Inside a Mall? It’s Brilliant. How can you make use of your environment? The Nickelodeon Universe theme park provides a great innovation strategy example, leveraging the climate of the region, its specific location inside the Mall of…
How Do You Stack Up on Measures that Matter to Consumers Right Now? The US economy and marketplace are entering a period of flux. Standard SWOT analyses might not be enough to win against the competition. This 2023 update builds…
Smart Product Positioning Takes the PS5 from 2020 to Today This innovation strategy example shows that, sometimes, simplicity works. It can be wise to release different versions of the same product at different price points, based on whether they possess…
When a Brand Enjoys a Deep Connection with Customers, Scandal Can Be Survived Here’s a brand strategy example of when the foundational identity of a brand is called into question. The Try Guys, owners of 2nd Try LLC, faced this…
A City with Two-Sided Appeal to both B2B and B2C El Segundo is a unique city, with opportunity for its positioning strategy to take advantage of several key strengths: strategically located near one of the world’s largest airports (LAX) along…
5 Steps to Overcome the Odds & Launch with Success Developing and marketing a new product is an exciting (and busy) time for any company. Following a brand strategy template will keep your product launch on track and your team…
The Story of Focusmate and Body Doubling Innovation strategy is all about identifying opportunities to fill gaps in the marketplace. Focusmate, a five-year-old startup founded by CEO Taylor Jacobson, is attempting to do just that. Jacobson was working as an…
Why Your Business Needs to “Get with the Times” Potential investors in a business don’t view all revenue sources as equally valuable. Recurring revenue from repeat customers is more valuable to investors. These subscription service growth strategy examples show how…
Popular Wedding Planning Platform Still Growing Strong after a Quarter Century The Knot, the well-known wedding planning platform, is building a brand to help customers navigate all of life’s big events from wedding to baby to milestone parties. My older…
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