The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Noise-Canceling Earplugs Amplify 2 Market Trends Our latest new product example is Loop earplugs, a soft silicone product that claims to filter out background noise while leaving speech or music perfectly audible. They are designed in fun colors, ideally unobtrusive…
For Americans, Wellness Goes Beyond Healthcare (And Unmet Needs Abound) What market segments spring to mind when you consider the market for wellness? To answer this question, let’s explore a constellation of market segmentation examples from three different wellness frameworks. …
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
Swimsuit Season Now Starts Online A company’s channel strategy includes all the paths taken to get a product into the hands of the end customer. This channel strategy example in US women’s fashion illustrates how online channels are disrupting the…
The American Lawn Thrives Anew with Sustainable Maintenance As the weather warms up, my thoughts turn to the days ahead when the grass will grow green and long. Like many, I love the smell of freshly mown grass. However, increasing…
Billions of Hours and Billions of Dollars The Witcher Brand provides a channel strategy example that expands into the world of books, video games and TV. For the past six months, I’ve enjoyed spending free time exploring the open…
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
‘New Horizons’ Sells Over 41M Copies, With Promise of Healthy Gameplay Animal Crossing is a goofy video game franchise. The basic model of all of the games is that the player moves in somewhere (a town, island or city, depending…
2 Case Examples Reveal the Complexity of B2B Sales As a starting point to address the question of what’s optimal, we looked into the types of market segmentation that experts identify as relevant. We analyzed the search term “types of…
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