The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Premium Deli Meat Brand Captures Surprising Market Share in Hummus Expansion The $3.6 billion global hummus market is growing at a healthy 14.7%. While the Middle East is the leading region for hummus consumption as “part of its diet culture,”…
Can AI Aid Learning?… Instead of Encouraging Cheating? Right now, if you sit in on a conversation between two academics, unless the discussion is about university gossip or the papers everyone is writing, chances are it will be about the…
How Public, Private & Homeschool Moms Prep & Spend Before brands know it, it’ll be K-12 back-to-school season again. It’s time to get studying these customer segmentation examples to get ready for the big test: will Mom buy what you’re…
A Less-than-Novel Ice Cream Novelty May Yet Find Market Success With summer just around the corner, my thoughts stray ahead to the enjoyment of one of my favorite desserts on hot, humid days – ice cream. Let’s get our imaginations…
An Old Product Released Anew Becomes a Short-Form Video Sensation YouTube would really like it if I would watch more short-form videos. Its algorithm pushes shorts relentlessly, and their phone app in particular is set up to channel viewers towards…
5 Strategies for Compelling, Clickable Company Names A company’s name is monumentally important. It’s the first introduction customers get to the firm’s offerings, positioning and competitive advantage. But, as you’ll see with these company naming examples, many founders find themselves…
Noise-Canceling Earplugs Amplify 2 Market Trends Our latest new product example is Loop earplugs, a soft silicone product that claims to filter out background noise while leaving speech or music perfectly audible. They are designed in fun colors, ideally unobtrusive…
For Americans, Wellness Goes Beyond Healthcare (And Unmet Needs Abound) What market segments spring to mind when you consider the market for wellness? To answer this question, let’s explore a constellation of market segmentation examples from three different wellness frameworks. …
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
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