The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
A Less-than-Novel Ice Cream Novelty May Yet Find Market Success With summer just around the corner, my thoughts stray ahead to the enjoyment of one of my favorite desserts on hot, humid days – ice cream. Let’s get our imaginations…
An Old Product Released Anew Becomes a Short-Form Video Sensation YouTube would really like it if I would watch more short-form videos. Its algorithm pushes shorts relentlessly, and their phone app in particular is set up to channel viewers towards…
5 Strategies for Compelling, Clickable Company Names A company’s name is monumentally important. It’s the first introduction customers get to the firm’s offerings, positioning and competitive advantage. But, as you’ll see with these company naming examples, many founders find themselves…
Noise-Canceling Earplugs Amplify 2 Market Trends Our latest new product example is Loop earplugs, a soft silicone product that claims to filter out background noise while leaving speech or music perfectly audible. They are designed in fun colors, ideally unobtrusive…
For Americans, Wellness Goes Beyond Healthcare (And Unmet Needs Abound) What market segments spring to mind when you consider the market for wellness? To answer this question, let’s explore a constellation of market segmentation examples from three different wellness frameworks. …
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
Swimsuit Season Now Starts Online A company’s channel strategy includes all the paths taken to get a product into the hands of the end customer. This channel strategy example in US women’s fashion illustrates how online channels are disrupting the…
The American Lawn Thrives Anew with Sustainable Maintenance As the weather warms up, my thoughts turn to the days ahead when the grass will grow green and long. Like many, I love the smell of freshly mown grass. However, increasing…
Billions of Hours and Billions of Dollars The Witcher Brand provides a channel strategy example that expands into the world of books, video games and TV. For the past six months, I’ve enjoyed spending free time exploring the open…
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