How COVID-19 Affected the Popularity of Golf, Cycling & Skiing During COVID, the popularity of many outdoor activities grew dramatically, as consumers pivoted to spend more time outdoors. Growth strategy examples included camping, golfing, cycling and skiing, to name just…
Growth Strategy
Has Halloween Spending Peaked? Consumers Say “Yes”… But the Numbers Tell a Different Tale With inflation scares front-and-center in 2022, US consumers were spooked at the idea of spending more on Halloween. As a holiday growth strategy example, Halloween seemed…
Could this Release be the Biggest Zelda Game Yet? Compared to previous Zelda games, it’s hard to overstate just how massive the sales of the newest game are so far. The most recent (2023) game in this franchise, The Legend…
A Balancing Act with Customers, Retailers, Advertisers & Shoppers The Instacart IPO is generating significant buzz, thanks to the interesting place it holds as the grocery delivery service between consumers and retailers. Not that Instacart would say it is in…
Grumpy Gatekeepers Try to Spoil the Fun, but Their Thinking is Short-Term There’s a bit of an ongoing controversy in the games industry over whether all games should offer accessibility options. Perhaps they should, perhaps they shouldn’t. Ethically, or aesthetically,…
Misconceptions & Opportunities in the $95B US Pet Food Market There are good reasons to think that the pet food and treat market will continue to healthily grow, but one popular reason to come to this conclusion seems misguided. Check…
Projections of Growth in Reusable Water Bottle Market While it is generally reported that the future of the reusable water bottle market is one of consistent growth, there is reason to think these projections may be a bit too rosy….
PepsiCo’s Newest Energy Drink Investment Builds on Better-for-You Positioning With annual revenues of $580 million as of September 30th, up 136% from the same period in 2021, CELSIUS is driving growth with its growth strategy template. The brand is profitable…
Why Your Business Needs to “Get with the Times” Potential investors in a business don’t view all revenue sources as equally valuable. Recurring revenue from repeat customers is more valuable to investors. These subscription service growth strategy examples show how…
How to Reach the 86% of Customers Looking for Your Local Business Entrepreneurs looking for growth strategy in marketing their small business should never underestimate the power of Google for lead generation and customer acquisition. Businesses that serve a set…