The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
8 Selection Factors to Ensure a Good Fit and Outstanding Results Growth strategy is a leading topic for many leaders, and growth strategy consulting is on the rise. When it’s time to choose a growth strategy consulting firm, there are…
Trends & Statistics Give Insight on 2024 Get-Togethers Examining these two related, yet different market segmentation examples of Super Bowl parties and At-Home Entertaining provides insight into segments that are important to several different industries, including food and beverage, housewares,…
Gen Z Helps Drive $111B+ in Private Label US Food & Beverage Sales From men’s suits to dish soap, private label products have been part of the pricing strategy for retailers for more than 200 years in the US. To…
Perdue Takes the Chance that Air Fryers Are Here to Stay New product examples designed specifically for air fryers can be a risky decision for brands if consumers decide to move away from this kitchen appliance trend. But brands like…
Over Time, Will a Gaming Laptop be a Better Choice for All Consumers? Frustrated with the lack of reliability of the two most recent Lenovo ThinkPad laptops that I bought on Amazon in the past 18 months for business use,…
Research Shows Growth Strategy & Innovation Strategy Lead the List The top 10 topics on business leaders’ minds for 2024 are an interesting mix. The leaders we polled are in the Insight to Action network, from a range of industries…
TikTok Trends Influence Luxury Shoppers to Clean Up with Value Brands This Positioning Strategy Template helps value brands understand how to attract consumers who seek luxury experiences. There are three key elements: I am too lazy to get my hair…
4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
How to Help Consumers Take the Plunge: Hot Tub Market Example Traveling opens my imagination to consumer behaviors. Every new place I visit, I see through the eyes of brands making their way in particular markets. My newest growth strategy…
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