The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
TikTok Trends Influence Luxury Shoppers to Clean Up with Value Brands This Positioning Strategy Template helps value brands understand how to attract consumers who seek luxury experiences. There are three key elements: I am too lazy to get my hair…
4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
How to Help Consumers Take the Plunge: Hot Tub Market Example Traveling opens my imagination to consumer behaviors. Every new place I visit, I see through the eyes of brands making their way in particular markets. My newest growth strategy…
Who Will Rise to the Top in the Escape Room Market? After a slowdown and closures related to COVID, escape rooms are recovering, with increasing competition. Globally, the escape room industry is estimated at $8 billion in 2022, with estimated…
Turning a Product Improvement into Price Premium, Value-Added Feature Usually, when I send my husband to the store to buy a specific item, I am reminded of the wide selection of features available when he comes home with a “near…
Zoom Out, Zoom In & Get the Complete Picture of Your Competitive Landscape Before you can analyze your competitors, you have to know who they are. A competitor analysis template starts with identifying your competition (both by category and by…
Gastrodiplomacy is the Tasty Way to Grow Tourism Have you been to a Thai restaurant lately? Did you know that the Thai government was probably involved in its creation, and that the popularity of Thai food is no mistake? In…
How COVID-19 Affected the Popularity of Golf, Cycling & Skiing During COVID, the popularity of many outdoor activities grew dramatically, as consumers pivoted to spend more time outdoors. Growth strategy examples included camping, golfing, cycling and skiing, to name just…
Product Innovation Purr-sues Consumer Cat-ittudes in this $10.7B Market I love cats (and dogs, too! Really, all animals). I am not alone. Author Charles Dickens asks, “What greater gift than the love of a cat?” Dickens and I are not…
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