The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Perdue Takes the Chance that Air Fryers Are Here to Stay New product examples designed specifically for air fryers can be a risky decision for brands if consumers decide to move away from this kitchen appliance trend. But brands like…
Over Time, Will a Gaming Laptop be a Better Choice for All Consumers? Frustrated with the lack of reliability of the two most recent Lenovo ThinkPad laptops that I bought on Amazon in the past 18 months for business use,…
Research Shows Growth Strategy & Innovation Strategy Lead the List The top 10 topics on business leaders’ minds for 2024 are an interesting mix. The leaders we polled are in the Insight to Action network, from a range of industries…
TikTok Trends Influence Luxury Shoppers to Clean Up with Value Brands This Positioning Strategy Template helps value brands understand how to attract consumers who seek luxury experiences. There are three key elements: I am too lazy to get my hair…
4 Ways to Pursue Break-Out Success In our innovation strategy consulting work, Insight to Action finds that the opportunity to truly create something new and valuable in the market depends on a deep understanding of customers. Get inspired with our…
How to Help Consumers Take the Plunge: Hot Tub Market Example Traveling opens my imagination to consumer behaviors. Every new place I visit, I see through the eyes of brands making their way in particular markets. My newest growth strategy…
Who Will Rise to the Top in the Escape Room Market? After a slowdown and closures related to COVID, escape rooms are recovering, with increasing competition. Globally, the escape room industry is estimated at $8 billion in 2022, with estimated…
Turning a Product Improvement into Price Premium, Value-Added Feature Usually, when I send my husband to the store to buy a specific item, I am reminded of the wide selection of features available when he comes home with a “near…
Zoom Out, Zoom In & Get the Complete Picture of Your Competitive Landscape Before you can analyze your competitors, you have to know who they are. A competitor analysis template starts with identifying your competition (both by category and by…
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