The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Authentic Corporate Headshots & LinkedIn Activity Help Employees & Stakeholders Feel Connected to Leaders Like it or not, modern CEOs need to develop a clear CEO positioning strategy and execute against this to meet employee expectations of being connected, transparent…
Not the Nightmare Before Christmas: Halloween Lures Millennial and Gen Z Consumers to In-Store Shopping Halloween has morphed into a durably popular American holiday. For retailers, it’s a growth strategy marketing opportunity of Frankenstein proportions. During the spooky season, Halloween…
Early Cookbooks: Bringing Many Different Recipes Together The first cookbook published in the US was Amelia Simmons’ American Cookery or The Art of Dressing Viands, Fish, Poultry and Vegetables. And the Best Modes of Making Pastes, Puffs, Pies, Tarts, Puddings,…
Capturing More Traveler Dollars & Demand with Food Tasting & Cooking Experiences In prior Insight to Action research, we learned that adding a recipe and a picture of an appealing dish drove reader and viewer engagement for topics as diverse…
43% of Adults Purchased a Toy this Year… for Themselves. Brands Like Disney, Pokémon & LEGO Change Course. Who are the ‘kidults’ outpacing all other segments in toy purchasing? Since at least 2022, adults purchasing toys for themselves have been…
Can a Salon-Exclusive Hair Care Brand ‘Volumize’ by Expanding to Amazon? For years, the hair salon I go to exclusively carried KEVIN.MURPHY hair care products, with a large inventory on display and available in the store. The salon owner has…
Leveraging Consumer Segments Who are Interested in Bold Flavors As an innovative brand strategy example, ketchup is not the first product that would typically come to mind. But Heinz is defying expectations with its Pickle Ketchup. Heinz is the market…
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
Projected to Grow from $3B to $19B in the Next 12 Months Like other organizational executives, the leaders in our Southern California Vistage peer advisory group are actively evaluating and deploying AI in their organizations. To make this research easier,…
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