The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Can a Salon-Exclusive Hair Care Brand ‘Volumize’ by Expanding to Amazon? For years, the hair salon I go to exclusively carried KEVIN.MURPHY hair care products, with a large inventory on display and available in the store. The salon owner has…
Leveraging Consumer Segments Who are Interested in Bold Flavors As an innovative brand strategy example, ketchup is not the first product that would typically come to mind. But Heinz is defying expectations with its Pickle Ketchup. Heinz is the market…
Contractors Get Creative as Affluent Households Grow Reluctant to Invest in Big-Ticket Projects For the home services industry, much growth potential comes from affluent households. Growth strategy marketing typically targets these consumers with lifestyle enhancements like a backyard pool oasis,…
Projected to Grow from $3B to $19B in the Next 12 Months Like other organizational executives, the leaders in our Southern California Vistage peer advisory group are actively evaluating and deploying AI in their organizations. To make this research easier,…
In-Store Retail Fun from Dick’s, REI & Bass Pro Shops Confession: I recently had a dream about Dick’s Sporting Goods. Why did I dream of the place that supplied the gear for my decade-plus career as a remarkably mediocre youth…
Griddlers Can Buy Endless Accessories from Smashburger Sets to Professional Breakfast Kits Blackstone Products released its flagship outdoor griddle in 2008 to great fanfare from grilling enthusiasts who were seeking new culinary experiences. In this brand strategy example, we’ll see…
Microsoft’s Xbox Game Pass Attempts to Follow Netflix Success as an Entertainment Subscription Service It’s a dynamic time for pricing strategy examples in media and entertainment with the proven financial value of subscription services and recurring revenue. We recently explored…
A Framework for Product Development in Assistive Technology Today, we will be discussing three new product examples from the world of assistive technology (a term which includes everything from canes to cochlear implants). Assistive technology poses an economic opportunity for…
Tech Tops Student Spending for 5 Years Running in Retail’s Second-Biggest Shopping Season For American students and their families, back-to-school shopping isn’t front-of-mind (yet). But almost 20% of K-12 shoppers make their purchases three weeks to one month before school…
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