The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Omnichannel business models have evolved as a way to provide a unified customer experience in a world of diverse communication channels, like in-person, over the phone, online and mobile. As consumers expect more ability to learn and purchase online, the…
Understanding why viewers and users behave like they do is critical to developing success strategies for The Weather Channel and mobile app GrowIt! Here’s how these two brands segment their consumers. Viewer Segmentation: The Weather Channel Several years back, Insight to…
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools,…
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios…
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom…
Many of the world’s leading brands, including Apple, Amazon, Microsoft, Verizon, Toyota and Coco-Cola are dominantly Business to Consumer (B2C) focused. And in the US retail landscape, despite some growth of private label, packaged goods brands command the majority of consumer products purchased….
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more…
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume…
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume…
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