The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Segmenting for Scent-Lovers Reaches 40% of Consumers When Procter & Gamble first launched Febreze as an odor-eliminating product, it failed. In The Power of Habit, Charles Duhigg relates the story of how Febreze came back. Consumer psychologists learned that consumers didn’t…
B2B companies typically look at straightforward approaches to segmenting their prospects and customers, such as size of the customer, spending levels in the business, and the customer’s industry. For existing customers, further segmentation might include spending by product type, profitability…
In developing a B2B strategy, it is often helpful and useful to understand the trends, unmet needs and segments of your B2B customer’s customer. Sharing these insights with your B2B customer will position your firm as an industry thought leader…
Ingredion Signals Its Strategic Commitment with Its Name On February 14th, Ingredion Incorporated CEO and Chairman Ilene Gordon addressed the Executive Club of Chicago and shared the story of how she has driven transformational growth for the company. Ingredion is a leading global ingredient…
It’s well known that B2C companies expend considerable effort on branding and naming, both for new products and for the company overall. In my experience, however, B2B companies often consider branding and naming as relatively unimportant and fail to consider…
How Norwegian Cruise Line Created a New, Award-Winning Stateroom Category Targeting a Valuable Niche In exploring several successful new businesses from Nielsen’s Breakthrough Innovation Report, one best practice theme that emerges is redefining a category or inventing an entirely new category,…
While beauty brands may find it hard to reach women whose priorities shift after having children, Suave was able to reposition itself from being a value brand to a quality beauty brand that moms choose by forging a highly-relevant emotional…
Seven Questions Your Business-to-Business Firm Should Answer Today In the course of client work, we’ve served business-to-business clients from a range of industries, including electronic connectors, office furniture, cable network providers, direct mail printers, automotive, and many others. An important…
Market Research Strategy Services with Impactful, Real-World Results
Insight to Action is a full-service market research strategy firm that values its partnerships with global brands and corporations. We focus on uncovering valuable growth opportunities to powerfully transform your brands and positioning, producing substantial, measurable results that quickly contribute to your bottom line.