The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Everyone is familiar with the smiling engines of Thomas & Friends, chuffing along the island of Sodor and learning valuable life lessons that the characters share with rapt toddler audiences. Iconic Wooden Railway toys can be found in playrooms, preschools,…
Each year, research firm IRI releases its “New Product Pacesetters” report describing successful CPG product launches. In the Top 10 Pacesetters for Food and Beverage are product launches from well-known brands like McCafe, Oscar Meyer Deli Fresh BOLD and Cheerios…
What You Can Learn from College Campuses Already Experiencing the Newest Generation of Adults For many of my clients, Millennial moms, dads and childless adults are a critical marketing focus for their companies. With an average age of first-time mom…
Many of the world’s leading brands, including Apple, Amazon, Microsoft, Verizon, Toyota and Coco-Cola are dominantly Business to Consumer (B2C) focused. And in the US retail landscape, despite some growth of private label, packaged goods brands command the majority of consumer products purchased….
Dollar growth in the fresh departments in Grocery Stores was 5.5% compounded annually from 2012-2015, eclipsing growth in frozen (0.5%), grocery (1.6%) and dairy (2.4%) according to Nielsen’s recent produce-focused study. Unit growth has also been a strong 3% or more…
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume…
The ice cream market is facing a bit of a meltdown in recent years, with 22% of 2016 frozen treat consumers buying less. Beth Bloom, Senior Food & Drink Analyst for Mintel, writes about the current US ice cream market: “As volume…
How Bob Evans Built a Successful Retail Grocery Business, Propelled by its Restaurant Brand Taking a popular restaurant concept and translating it to a profitable retail grocery business is an alluring but tricky path for many brands. In our work,…
Thinking Through the Role and Value of Multiple Perspectives, from End User to HQ Decision Maker When conducting B2B market research for clients that sell to larger organizations (e.g., those with more than 1000 employees), it’s typically a given that…
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