The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Drawing Inspiration from Presidential Biographer Doris Kearns Goodwin at Vistage Annual Conference At Vistage, we understand better than any other organization how leaders learn and develop. As a Vistage chair, I had the chance to hear Doris Kearns Goodwin speak…
Moms Celebrate Passover and Easter with Their Children This spring, 86% of US moms celebrated the 2020 spring holidays (i.e., Passover/Easter) with their children, whether in-person or remotely via Zoom, Google Hangout, Skype, etc. This nationally representative sample of moms…
New Brand Equities are in Vogue, but Can They Perform Over Time? Each year, Nielsen analyzes new CPG product launches and identifies those that were most successful in terms of revenue, mass potential, longevity and appeal towards specific consumer targets….
10 Top Do’s and Don’ts from Women Presidents and CEOS On February 6, 2020, the second Women Leaders LA panel of women presidents and CEOs convened in El Segundo, CA. Approximately sixty women attended to learn and be inspired. Women…
Los Angeles Business Journal Hosts 2020 Economic Trends and Forecast Event Last month, a panel of regional business experts presented their predictions for Los Angeles on trade & tariffs, taxation, impact of new legislation and real estate. Here are my…
How to Adapt When Social Distancing Upends Your Social Structures When you’ve suddenly added the roles of teacher, head chef and janitor to your usual responsibilities as a leader in your company and parent to your children, it’s time to…
How Imitators, Amazon’s Choice and AmazonBasics Put Innovation at Risk For brands that are built on new consumer product innovation, Amazon is the retail juggernaut that cannot be ignored. Franklin Foer, writing in the Atlantic, reports: “Today, Bezos [Amazon founder…
Plus, Age Discrimination in the Workplace Means Boomers Must be ‘Extra’ Perfect Both Online and In-Person It’s no secret that older workers are typically less desirable in the workforce, and can be ruled out as “overqualified.” This is so common…
In a bid to deliver fashion as rapidly as possible to the end consumer segment, the fashion industry welcomes supply chain innovation. Historically, these innovations have been important to the success of brands like Zara and The Limited. In other…
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