Moms Celebrate Passover and Easter with Their Children
This spring, 86% of US moms celebrated the 2020 spring holidays (i.e., Passover/Easter) with their children, whether in-person or remotely via Zoom, Google Hangout, Skype, etc. This nationally representative sample of moms artfully blended traditional and new approaches in the face of social distancing and COVID-19-imposed sheltering guidelines.
Family Meal Sharing, Virtually and In-Person
Sharing special meals in person and virtually was the most popular part of celebrating with children.
- 21% of moms with kids under age 13 shared a special meal with their children via Zoom/Google Hangout, Skype, etc.
- 70% shared an in-person meal with their children
Social Distancing Approved Egg Hunts in the Neighborhood and Yard
Another new approach was the “Social Distancing Approved” neighborhood egg hunt. The Wilmette Park District (insert images) provides an example. Among moms with kids <13, 10% participated in an Easter Egg hunt in their neighborhood using a virtual map.
Toys as Gifts Nearly as Popular as Candy for Moms
Toys as gifts for Passover and Easter are nearly as popular this year as candy. Among moms with kids <13, 44% purchased and gave candy and 38% purchased and gave toys. Among all moms with kids <29, candy outpaced toys at 34% vs. 26%. This finding suggests that toys may become more popular at future holidays that are traditionally very candy oriented.
Phone and Video Calls for Family Time and Religious Ceremonies
50% of moms also reported phone and video calls with family members and children. And 18% reported attending or performing religious ceremonies such as Passover Seder dinner, watching online church, etc.
It will be interesting to see how moms continue to innovate with new approaches and blending them together with time-honored traditions.