The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
In the past six months, I’ve encountered destructive perfectionistic statements multiple times. These sentiments come from CEOs, Vice Presidents and Presidents of corporations responsible for P&Ls ranging $5 million in revenue to $600 million. Perfectionism is fairly common, estimated at…
Changes in LA Real Estate: Suburbs Seen as Sub-Optimal, While Renters Pay for Capital Improvements Owning a home with enough space for the household to live comfortably (e.g., each with their own bedroom), in a neighborhood that’s safe and clean…
Trends Include Accelerating Premiumization, Continued Asset Sharing and Ratings Inflation At a July panel hosted by the Wharton Club of Southern California, moderator Angus Logan of Microsoft asked the audience to stand. Attendees were asked to sit down if they…
M&M’s Caramel Wins New Product Pacesetter Award, a CPG Success Story Years in the Making In 2016, Mars M&M’s brand bet big on caramel, with a $100M investment in new manufacturing technology that allowed it to fill M&M’s with an…
From Forcing Out Non-Compliant Team Members to Quitting En Masse, Millennials Place Extreme Cultural Significance on Work Clothing Two recent case examples from firms in Southern California show opposite ends of the spectrum in how Millennial and other younger employees…
From Our Community Spaces to Our Self-Image, Instagram is Taking a Toll Instagram is a photographer’s social media paradise, full of beautiful, evocative and artistic imagery. But, with one billion active global users (only 12 million of them within the…
Because women make up just 10-13% of CEOs and presidents, Women Leaders Los Angeles held a career mentoring event for women aspiring to grow their leadership potential. On June 20, these four local executives shared their wisdom and advice: Stacy…
In a business breakfast I hosted this May in Los Angeles, fully 60% of the leaders present gave hiring as the number one challenge they are facing. While this breakfast group was only nine people in one market, Vistage research…
California ranks as the world’s fifth largest economy, so taking the pulse of women’s leadership in the state is a good indication of women’s potential for power. We’ve been encouraging women’s leadership with a Women Leaders LA career event coming…
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