The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Start with Online Channel Strategy With many consumers expecting to start their initial investigation and shopping online, brands have little choice but to invest in an online channel strategy. And, even for a small business, keeping a mobile app and…
Positioning Strategy for Grass Seed Market…Highly Competitive with Regional Differences The US consumer grass seed market is highly competitive, with Scotts and Pennington along with other brands. For example, this review outlet has multiple contenders from Scotts and Pennington in…
Channel Strategy Challenge The Insight to Action team was asked by Holganix, a soil amendment company, to develop a go-to-market channel strategy. Their theme for the year was “Probability, Simplicity and Leverage,” and there was a desire to achieve focus…
A Positioning Strategy Founded on Health: Health Kups According to company history, the paper cups now known as Dixie initially were sold under the name The Health Kup. The original positioning was, “Paper cups untouched by human hands” to stop…
Channel Strategy Choices are Necessary Decisions One of my former partners used to say that the essence of channel strategy is the discipline required to make choices: what to do and what not to do. For instance, most businesspeople agree…
With or Without a Positioning Strategy, Customers and Prospects Form Brand Impressions from Personal Experience How is your brand viewed by customers and prospects? And how do these perceptions fit into your positioning strategy? Assuming they are aware of the…
With the impact of COVID-19, 2020 stands out as the biggest year on record for organizations to change their channel strategy. This builds on a longer-term multi-year trend, with many already focused on growing their online channel business. Online Share…
In-Home Breakfast Growing While Off-Premise Declines In-home breakfasts are growing, driven by changes in consumer behavior in 2020. Meanwhile, fast food chains have reported severe decreases in breakfast visitors. With growth in in-home breakfast, many breakfast brands sold in grocery…
5 Reasons Companies Perform Competitor Analysis (3 of Them Are Wrong) Before examining whether competitor analysis is worth it, it’s helpful to gauge your firm’s current starting point. Are you up for basic analysis or more advanced insights? Competitor Analysis…
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