The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Celebrity Cruises Competitor Analysis Case Study The $150 billion cruise industry has been hard hit by the global pandemic after a decade of expansion and growth. This competitor analysis gives a peek into what the industry faces today. Cruise is…
Cooking at Home: The New Normal, Reversing Long Term Trend For the past quarter century, cooking skills and interest have been on the decline in US households. Recipes have grown shorter and simpler. Younger adult consumers in particular often have…
Start with Online Channel Strategy With many consumers expecting to start their initial investigation and shopping online, brands have little choice but to invest in an online channel strategy. And, even for a small business, keeping a mobile app and…
Positioning Strategy for Grass Seed Market…Highly Competitive with Regional Differences The US consumer grass seed market is highly competitive, with Scotts and Pennington along with other brands. For example, this review outlet has multiple contenders from Scotts and Pennington in…
Channel Strategy Challenge The Insight to Action team was asked by Holganix, a soil amendment company, to develop a go-to-market channel strategy. Their theme for the year was “Probability, Simplicity and Leverage,” and there was a desire to achieve focus…
A Positioning Strategy Founded on Health: Health Kups According to company history, the paper cups now known as Dixie initially were sold under the name The Health Kup. The original positioning was, “Paper cups untouched by human hands” to stop…
Channel Strategy Choices are Necessary Decisions One of my former partners used to say that the essence of channel strategy is the discipline required to make choices: what to do and what not to do. For instance, most businesspeople agree…
With or Without a Positioning Strategy, Customers and Prospects Form Brand Impressions from Personal Experience How is your brand viewed by customers and prospects? And how do these perceptions fit into your positioning strategy? Assuming they are aware of the…
With the impact of COVID-19, 2020 stands out as the biggest year on record for organizations to change their channel strategy. This builds on a longer-term multi-year trend, with many already focused on growing their online channel business. Online Share…
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