The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Category Frame of Reference Comes First: Convenience Store Innovation Strategy Matrix Example When it’s time to define a long-term innovation strategy matrix, start with the foundational questions, “What’s our frame of reference? Which category should we focus on?” Selecting an…
Tropicana Case Example Shows Brand Extension Research is Valuable for any Brand After PepsiCo acquired Tropicana, research indicated that there were clear good and bad choices for brand extensions. Brand Building Drives Value Brand building is essential, whether your organization…
With COVID disruption of demand, supply and how and where work is done in 2020, the focus for many is on managing near-term costs, cash flow to cover operating costs (especially labor costs), and near-term revenue. Many business leaders are…
To Manage Global Equities, Brand Strategy Framework is Key To tailor to local market needs, McDonald’s employs different advertising executions in different countries. We worked with a global team to develop a core equity brand strategy framework for the six…
$50B Market Opportunity Identified for Innovation Strategy Business Model Convenient meals for lunch and dinner at home present a $50 billion market opportunity in the US. Despite having strong brand equities and capabilities, a market structure analysis showed that one…
The popularity of handheld snacks and mini meals has been growing in the United States for several years, driven by new eating patterns. This growth strategy case addresses how consumers are enjoying more mini meals and grazing, partially due to…
Small business is important to the US economy, and many firms benefit from understanding the market segmentation for small business. This segment makes up an estimated 47% of the US employment base, and numbers thirty million businesses, according to the…
Enterprise organizations, defined as those with 5,000+ employees, are typically “lower performers” on measures of software delivery and operational performance. Within the approximately 3,500 US-based enterprise organizations (between commercial companies and government), there are large variations in scale by firm…
CFOs Are Customer #1 for Middle Market Growth Strategy Plan Chief Financial Officers (CFOs) are a critical decision maker for corporate banking relationships in the middle market. Depending on the company, the owner or CEO can also be highly involved….
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