The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
From Amazon & Azazie to Anthropologie & David’s Bridal Shopping for and finding their wedding dress is a highly memorable experience for brides, with the wedding dress the very definition of a highly-involved purchase. These customer segmentation examples highlight how…
Big Box Retailers Like Sam’s Club Make Space for Healthier Brands Bobo’s, Poppi & OLIPOP Thanks to consumer demand and increasing regulatory pressure, “better-for-you” packaged foods are gaining shelf space across America’s grocery stores. These brand strategy examples show how…
Higher-Priced Fitness Clubs & Coworking Office Spaces Abound, But Does Membership Experience Measure Up? As subscription services become widespread, these brand strategy examples show that the cachet of being a “member” has declined over the years. As memberships have become…
As ‘Natural Lip Balm’ Becomes a Commodity Product, Burt’s Bees Creates Buzz with New Licensing Deals I was surprised to see Burt’s Bees-branded burp cloths in my granddaughter’s nursery recently. Isn’t Burt’s Bees a personal care products brand? Yes, it…
Ranking the Top 12 Elements that Build Brand Value Many organizations recognize the value of a coherent brand strategy framework. That’s because the brand strategy is foundational to recruiting and retention of employees, customer marketing, sales, customer experience, product design,…
Best Practice Customer Segmentation Drives Top Value It’s rare to see a leadership team who is confident their brand’s customer segmentation delivers the seven outputs that are highly impactful. When evaluating customer segmentation consulting services, make sure to consider these…
6 Student Segments Show Variations in Customer Motivations & Spending Power, Depending on Career Achievement & Life Stage MBA customer segmentation examples become particularly relevant this year. There’s a possible economic downtown, given disruption from funding cutbacks and government employee…
How to Understand Your Customers, with 14 Specific Examples Market segmentation helps brands understand customer groups and reach them more effectively. There are many types of market segmentation, and the field can easily become overwhelming. But Insight to Action specializes…
Fully-Remote Work Pays Today, but Future Trade-offs Risk Career Advancement & Meaningful Work Friendships Some of my closest friendships were initially formed at the workplace, working in teams with other people. My abilities, perspective and early career benefitted from working…
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