The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
B2B Company Names Need to Work Hard In B2B, the company’s name is one of the first things a prospective customer sees or hears. In developing B2B names, the company should convey its purpose and distinctiveness to customers without requiring…
Colonial Life Example: Integrating Sales and Marketing in a Complicated Marketplace This customer segmentation model is for Colonial Life & Accident Insurance Company. The firm insures over 3 million consumers through 90,000 employers and has an in-force premium of over…
Created through a merger of Franklin Quest and Covey Leadership in 1997, the Franklin Covey brand is well known for training and supporting organizational products, particularly in the corporate or business market. Product variety and distribution to multiple channels makes…
When it comes to beverages, owning a specific drinking occasion is critical. And a detailed customer segmentation strategy will accelerate innovation and growth. The Gatorade brand was built on the premise of replacing what an athlete’s body needs during and…
Global Naming Practices for Cosmetic Procedures We were recommended by a board member to a business that urgently needed three to five appealing product names that could be used in the US and Canada, and ideally, globally. The product was…
American moms are a major market and a focus for many brands. And it’s a highly dynamic group. In 2019, CDC estimated around 3.8 million births. These customer segmentation examples show the choices faced by brands targeting this mega-market. A…
Individual New Product Development and Testing It’s a well-understood principle in new product strategy development that the Linus Pauling quote is accurate: “The best way to have a good idea is to have lots of ideas.” Or in other words,…
Supermarket fresh prepared foods were the fastest growing sector in foodservice with a CAGR of 5.1% from 2018-2020 (through August), according to NPD. And supermarket fresh prepared foods are expected to continue to be the fastest growing. From August 21…
New product idea development through applying innovative technologies is a proven method for growth. This historical example explores how Scotts leveraged a technology from a partner firm to develop natural new products. Scotts MiracleGro has a number of sustainability initiatives…
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