The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
OurTime, Knackstor, J. Jill and AARP Grow by Targeting Boomers Customer segmentation examples using age of the consumer as the starting point are found in many categories. For instance, financial services organizations regularly target consumers ages 55+, who on average…
Riot, Peloton, Zoom, Costco, Amazon and Instacart Drive Strong Growth Brand strategy is on the mind of executives as a top focus and priority in 2021. There’s good reason for executives to look for current brand strategy examples and to…
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
Brand strategy is the number one topic on marketers’ minds in 2021. In line with this priority, brand strategy consulting engagements were the most popular project type that Insight to Action worked on in that past two years. Brand Strategy…
Leaders Identify Growth Strategy as Top 2021 Priority The following eight growth strategy examples illustrate four different broad approaches to driving growth that are valuable for any brand to consider. Driving growth with an effective growth strategy is a top…
Given the Growth of Private Label, Fighter Brands from P&G and Nestle Face an Uphill Battle A multi-brand strategy consists of marketing similar products in the same product or service category under different brand names. When successful, this allows the…
These B2B customer segmentation examples highlight why companies should make customer segmentation a priority in 2021. Understanding the Need for Customer Segmentation Examples According to Insight to Action’s year-end survey, customer segmentation ranks third, after brand strategy and growth strategy. …
Will Your Brand Benefit from ‘More of the Same’ Strategy, or Do You Need Fresh Insights? If you’re looking to develop or build a growth strategy for your organization, a quick Google search will uncover a number of off-the-shelf growth…
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