The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Occasionally, I hear executives saying that their business is complex because they operate a two-sided market. They mean that the business’s growth strategy is to drive value by bringing together two different customer groups, or a customer group and supplier…
Brand strategy is the number one topic on marketers’ minds in 2021. In line with this priority, brand strategy consulting engagements were the most popular project type that Insight to Action worked on in that past two years. Brand Strategy…
Leaders Identify Growth Strategy as Top 2021 Priority The following eight growth strategy examples illustrate four different broad approaches to driving growth that are valuable for any brand to consider. Driving growth with an effective growth strategy is a top…
Given the Growth of Private Label, Fighter Brands from P&G and Nestle Face an Uphill Battle A multi-brand strategy consists of marketing similar products in the same product or service category under different brand names. When successful, this allows the…
These B2B customer segmentation examples highlight why companies should make customer segmentation a priority in 2021. Understanding the Need for Customer Segmentation Examples According to Insight to Action’s year-end survey, customer segmentation ranks third, after brand strategy and growth strategy. …
Will Your Brand Benefit from ‘More of the Same’ Strategy, or Do You Need Fresh Insights? If you’re looking to develop or build a growth strategy for your organization, a quick Google search will uncover a number of off-the-shelf growth…
The Evolution of Brand Strategy Shouldn’t Leave Creative Briefs Behind Insight to Action regularly helps clients develop an integrated brand strategy model, including: brand positioning brand pillars brand equity pyramid brand architecture brand extension zones Some examples from Insight to…
All Customers are Not Created Equal Recent experiences with the executive peer advisory groups that I chair have me thinking about customer segmentation analysis and practical tips that can apply to any business. Four times a year, the groups set…
Amid Rapid Change, Brands Re-Focus on the Future What is the highest priority growth and marketing topic for your organization in 2021? If you’re like our clients, brand strategy framework is on the list. Across industries, many organizations that weren’t…
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