The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
It’s Time for B2B to Evolve Many business to consumer brands (B2C) identify their target customer segments with customer segmentation analysis. Advanced analytics are used by eCommerce companies to segment the customer databases, and promote the right message, offer, or…
Should Comparative Ratings be Your Main Focus? Since consumers place significant trust in popular comparative ratings, it may seem that a brand messaging strategy that extols the superiority of the product or service’s benefits (or attributes) leveraging the comparison is…
A Bright Future for Major Sunscreen Brand Sun protection or sunscreen is a large market in the US, with over $1B in sales. Banana Boat presents an illuminating brand positioning case example. Related products, such as self tanners and after…
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Customer Segmentation Strategy in B2C: Analytically Based For many online B2C companies, a robust customer segmentation strategy developed with advanced analytics is a standard operating procedure. Marketing, product and analytics work together to create new offers and messaging campaigns. Today,…
At the Start of the Customer Journey, How Does your Brand Compare? Nearly all shoppers begin their product search online, whether they are B2B or B2C customers. This reality means that brand strategy online is a must for every single…
Our Proven Process to Unite Teams and Set the Stage for Growth A growth strategy template is a useful tool for any team who is developing a three to five-year growth strategy. Completing the template, or as we call it…
The Book Industry Turned Topsy-Turvy (Again) Customer segmentation strategy in the book industry hasn’t changed for decades, even while the rest of the industry has been up-ended. The US print book market grew 8% as measured by units in 2020,…
Room for Improvement in Insurance and Banking To support their growth, many business to consumer (B2C) firms in the Los Angeles area are focusing on retention marketing. These growth strategy examples show that insurance and banking could perform better. A…
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