The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
When to Bring in Outside Experts, such as Brand Strategy Consultants Brand Strategy is the #1 priority topic for our clients in 2021. Effective brand strategy development helps a brand command a price premium over lesser brands, private label or…
3 Questions to Ask When You Are Considering a New or Updated Customer Segmentation Given long-term impact and considerable investment, there are three questions for your brand to consider when exploring a customer segmentation consulting partner. A quantitative customer segmentation…
Sara Lee, Apple and Corona Show Success These three brand extension strategy examples show a proven approach to growth, across products and categories. Brand extension can deliver several benefits, including: Leveraging the existing brand name means the extension capitalizes on…
Growth Strategy Examples from BCG and IRI Include General Mills, Driscoll and Red Bull Nine recently identified growth strategy examples deserve a closer look. Each year, CPG growth strategy leaders are identified by BCG and IRI using a composite growth…
Grove Collaborative and Blueland take on Amazon and P&G for Green Consumers Driven by COVID concerns, household cleaning products of all sorts grew rapidly in 2020, with most large manufacturers like Procter & Gamble, Unilever, Reckitt Benckiser, Clorox, Gojo and…
Perennial Favorites like P&G Joined by Idahoan, Constellation Brands & Gruma The CPG (consumer packaged goods) brand growth leaders are identified annually by IRI and BCG. They are classified into three size categories: small ($100 million to less than $1B)…
Where Do Online Reviews Fit In? Selecting a growth strategy consulting firm to work with is an important decision for an organization. With larger enterprise organizations, a typical time horizon for the growth strategy consulting firm’s work output to be…
The Planning Concept that Remains In-Demand with $500M+ Companies Despite their supposed “death,” 3-to 5-year strategic plans that are expressed in a one-page strategic plan template are popular among our corporate clients. The popularity of the one-page strategic plan template…
Plus, Pro Tips from Positioning Experts Developing an effective brand positioning strategy is essential for both business to consumer (B2C) and business to business (B2B) brands. The four requirements for a powerful brand positioning strategy include: target frame of reference…
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