The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Understanding the 161 Million US Consumers Who Spend Time Outdoors Leveraging customer segmentation examples will allow outdoor brands to cash in on both increased category spending and consumer participation. Active brands will also benefit, as the outdoor and active categories…
Positioning Framework: Why Having a Strong Positioning Matters Having a strong positioning is critical to establishing a successful brand. It is the articulation of what sets your brand apart from the competition in the mind of target consumers. A positioning…
Before Choosing the Obvious Firm, Think About Who Does the Work and How You’ll Work Together There is much time and attention focused on which growth strategy consulting firm to work with.The obvious choice for growth strategy consulting comes from…
It’s Not a Cooler. It’s the Promise of Adventure Recently, I was inspired to dive into a brand strategy case study for premium cooler brand YETI. With 19% growth in 2020, the brand must be doing something worth studying. I…
This $30B Market Requires Serious Study Back-to-school is the second-busiest time of the year, presenting a large opportunity for retail and manufacturer brands to capture share using a compelling brand strategy template. In 2021, back-to-school US retail spending will top…
Excitement Over In-Person Learning Drives Early Start to Back-to-School Shopping Season Although it feels like school just ended, retailers are already gearing up for back-to-school with uniforms on full display and back-to-school online deals. Back-to-school is retail’s second biggest spending…
Goop, Rachael Ray, Pepsi and Newman’s Own Celebrity food brands are an evergreen area, with three overall brand strategy approaches to explore. These brand strategy examples demonstrate each approach. Celebrity Food Brand Strategy Examples Approach 1: Celebrity Endorser or “Face,”…
From Fact-Finding to Organizational Alignment, Here’s How to Grow Your Company Having a sustainable growth strategy is critical to any company’s success. According to the Bureau of Labor Statistics, 20% of new businesses fail within the first year, and 50%…
23% Growth for Ubiquitous Tortilla Brand Tortilla market leader Gruma, with its Mission and Guerrero brands, is a good illustration of using a successful food growth strategy framework. Tortillas are growing in the US, both in retail and foodservice, and…
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