The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Yeti, Apple and Crocs Inspire and Succeed In my experience a strong brand strategy template drives internal alignment on three core components: What the brand will stand for? How the brand will be positioned in the marketplace? What are the…
Multimillion Dollar Company Navigates Auto Industry Opportunities There are many strategies a company can employ to drive growth. One of the most commonly used growth strategy frameworks is the Ansoff Matrix. The Ansoff Matrix identifies four growth strategies: Market Penetration: …
This MVP of Brands Re-Focuses on Core Menu, Drive Thru McDonald’s brand strategy framework continues to drive value by delivering excellence on core menu items. McDonald’s is the undisputed food and restaurant brand value leader, as proven by its ranking…
The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category. By gaining a robust understanding of distinct…
Despite Valuable Brand Equity, Revenues are Falling Last year, we published a Quaker brand strategy case study. Since then, this valuable equity has underperformed in the market, despite considerable strength with consumers. Our Quaker brand strategy case study update provides…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…
4 Steps Identify Critical Sources to Leverage A customer segmentation framework, coupled with a need state segmentation is a powerful tool that can help business leaders hone-in their communication, portfolio, and new product strategy. Customer segmentations essentially group people into…
Patagonia, Arc’teryx, REI & Moosejaw Are Leaders with Distinct Positioning Strategies Nine well known outdoor brands illustrate how a positioning strategy template varies by brand, even when in the same category. For each brand, we’ll review the five interdependent pieces…
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