The Market Strategist Blog
Growth-Driven Market Research Analysis, Insights, and Trends
Insight to Action, LLC, a leading national market research and business consulting firm, is proud to announce it has been officially certified as a Women Business Enterprise (WBE) by the National Women Business Owners Corporation (NWBOC), a national certifier of…
Beyond Meat and Impossible Foods Reach Expansion Consumer Segments Plant-based foods are growing rapidly, up an estimated 40% from 2019 to 2020, ending the year at an estimated $7 billion in sales. This rapid growth means that a robust customer…
Yeti, Apple and Crocs Inspire and Succeed In my experience a strong brand strategy template drives internal alignment on three core components: What the brand will stand for? How the brand will be positioned in the marketplace? What are the…
Multimillion Dollar Company Navigates Auto Industry Opportunities There are many strategies a company can employ to drive growth. One of the most commonly used growth strategy frameworks is the Ansoff Matrix. The Ansoff Matrix identifies four growth strategies: Market Penetration: …
This MVP of Brands Re-Focuses on Core Menu, Drive Thru McDonald’s brand strategy framework continues to drive value by delivering excellence on core menu items. McDonald’s is the undisputed food and restaurant brand value leader, as proven by its ranking…
The North Face and Netflix Deliver Superior UX Customer segmentations are a powerful tool that allows companies to understand the distinct motivations, attitudes and needs of their consumer base when purchasing their category. By gaining a robust understanding of distinct…
Despite Valuable Brand Equity, Revenues are Falling Last year, we published a Quaker brand strategy case study. Since then, this valuable equity has underperformed in the market, despite considerable strength with consumers. Our Quaker brand strategy case study update provides…
Why Do You Need A Positioning Strategy Template? You have a great new product, and you are ready to go-to-market. Or, you have an existing product that’s doing OK in the marketplace. Why would you need to follow a positioning…
Can’t I Just Use Personas Instead of a Customer Segmentation Framework? Perhaps your organization is like a Chicago-based firm we spoke with in early August that works with customer personas to guide app development, with no clarity around a customer…
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